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Capturing the role of societal affinity in cross-border mergers with the Eurovision Song Contest

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  • Antonios Siganos

    (University of Glasgow)

  • Isaac T. Tabner

    (University of Stirling)

Abstract

This paper demonstrates the effectiveness of voting bias in the Eurovision Song Contest as a means of capturing societal affinity. More than 180 million viewers from more than 40 countries watch the Eurovision Song Contest every year and vote for their favorite songs. Societal affinity between participating countries leads to systematic bias in voting patterns as each song represents a country. Using cross-border mergers as a proxy for international business exchanges, we demonstrate how voting bias provides a simple, freely available, and dynamic means of capturing societal affinity between countries that complements other metrics of affinity and distance.

Suggested Citation

  • Antonios Siganos & Isaac T. Tabner, 2020. "Capturing the role of societal affinity in cross-border mergers with the Eurovision Song Contest," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(2), pages 263-273, March.
    • Handle: RePEc:pal:jintbs:v:51:y:2020:i:2:d:10.1057_s41267-019-00271-3
    DOI: 10.1057/s41267-019-00271-3
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    2. Alexandridis, George & Hoepner, Andreas G.F. & Huang, Zhenyi & Oikonomou, Ioannis, 2022. "Corporate social responsibility culture and international M&As," The British Accounting Review, Elsevier, vol. 54(1).
    3. Verena Komander & Andreas König, 2024. "Organizations on stage: organizational research and the performing arts," Management Review Quarterly, Springer, vol. 74(1), pages 303-352, February.

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