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Applying an Attribution-Based View of Reputation to Examine Firm Responses to Government Product Ratings

Author

Listed:
  • David Eduardo Cavazos

    (James Madison University)

  • Matthew A Rutherford

    (James Madison University)

  • Karen Patterson

    (Anderson School of Management, University of New Mexico)

Abstract

This study examines how reputation predicts variability in firm political responses to government product ratings. Longitudinal examination of nine automobile manufacturers during National Highway Traffic and Safety Administration crash tests reveals several important findings regarding how reputation is associated with firm responses to product ratings. In particular, high reputation firms implement fewer political responses to ratings declines of high-reputation products while implementing more political responses to ratings declines of low-reputation products. Results suggest that reputation at both the product and firm-levels interact to predict how firms respond to reputation-damaging events such as declining product-safety ratings.

Suggested Citation

  • David Eduardo Cavazos & Matthew A Rutherford & Karen Patterson, 2016. "Applying an Attribution-Based View of Reputation to Examine Firm Responses to Government Product Ratings," Corporate Reputation Review, Palgrave Macmillan, vol. 19(1), pages 59-76, February.
    • Handle: RePEc:pal:crepre:v:19:y:2016:i:1:d:10.1057_crr.2015.26
    DOI: 10.1057/crr.2015.26
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    References listed on IDEAS

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    4. Mooweon Rhee & Pamela R. Haunschild, 2006. "The Liability of Good Reputation: A Study of Product Recalls in the U.S. Automobile Industry," Organization Science, INFORMS, vol. 17(1), pages 101-117, February.
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