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Improving the Organizational Resilience during COVID-19. An Analysis of the Romanian Banking Sector

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  • Georgiana-Loredana Schipor (Frecea)

    (The Bucharest University of Economic Studies, Romania)

Abstract

Organizational resilience refers to the firm capability to face unexpected shocks and recover after major changes in the business environment. The present paper focuses on the COVID-19 pandemic as the main external shock for the Romanian banking sector, developing a theoretical approach based on the corporate social responsibility mechanism. Starting from the stakeholder theory and the reputational implications of corporate social responsibility (CSR), the main effects of the COVID-19 pandemic for the banking institutions were analyzed. Thus, the stakeholder engagement was used as a prior feature of the resilient banks, suggesting that digital banking services have positively amplified the customer experience in terms of security, efficiency and transparency through CSR. The comparative case study of the Romanian sector leading banks explores the managerial implications of the health crisis for organizational resilience, investigating the CSR practices as response to the pandemic context.

Suggested Citation

  • Georgiana-Loredana Schipor (Frecea), 2022. "Improving the Organizational Resilience during COVID-19. An Analysis of the Romanian Banking Sector," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 417-424, September.
    • Handle: RePEc:ovi:oviste:v:xxii:y:2022:i:1:p:417-424
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    References listed on IDEAS

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    More about this item

    Keywords

    organizational resilience; corporate social responsibility; stakeholders; digital banking;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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