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Informational Properties of Anxiety and Sadness, and Displaced Coping

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  • Rajagopal Raghunathan
  • Michel T. Pham
  • Kim P. Corfman

Abstract

Replicating Raghunathan and Pham ( 1999 ), results from two experiments confirm that while anxiety triggers a preference for options that are safer and provide a sense of control, sadness triggers a preference for options that are more rewarding and comforting. Results also indicate that these effects are driven by an affect-as-information process and are most pervasive when the source of anxiety or sadness is not salient. Finally, our results document a previously unrecognized phenomenon we term displaced coping, wherein affective states whose source is salient influence decisions that are seemingly-but not directly-related to the source of these affective states. (c) 2006 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Rajagopal Raghunathan & Michel T. Pham & Kim P. Corfman, 2006. "Informational Properties of Anxiety and Sadness, and Displaced Coping," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(4), pages 596-601, March.
    • Handle: RePEc:oup:jconrs:v:32:y:2006:i:4:p:596-601
    DOI: 10.1086/500491
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    2. Chia-Chi Wang & Ying-Yao Cheng & Wen-Bin Chiou & Chun-Chia Kung, 2012. "Shame for money: Shame enhances the incentive value of economic resources," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 7(1), pages 77-85, January.
    3. Kramer, Thomas & Yucel-Aybat, Ozge & Lau-Gesk, Loraine, 2011. "The effect of schadenfreude on choice of conventional versus unconventional options," Organizational Behavior and Human Decision Processes, Elsevier, vol. 116(1), pages 140-147, September.
    4. Clark Liu & Johan Sulaeman & Tao Shu & P Eric Yeung, 2023. "Life is Too Short? Bereaved Managers and Investment Decisions," Review of Finance, European Finance Association, vol. 27(4), pages 1373-1421.
    5. Aimee Dinnin Huff & June Cotte, 2013. "Complexities of Consumption: The Case of Childcare," Journal of Consumer Affairs, Wiley Blackwell, vol. 47(1), pages 72-97, April.
    6. Soohee Kim & Yong-Chan Kim, 2021. "Attention to News Media, Emotional Responses, and Policy Preferences about Public Health Crisis: The Case of Fine Dust Pollution in South Korea," IJERPH, MDPI, vol. 18(24), pages 1-17, December.
    7. Nils Muhlack & Christian Soost & Christian Johannes Henrich, 2022. "Does Weather Still Affect The Stock Market?," Schmalenbach Journal of Business Research, Springer, vol. 74(1), pages 1-35, March.
    8. Anne Hamby & Cristel Russell, 2022. "How does ambivalence affect young consumers’ response to risky products?," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 841-863, July.
    9. Angle, Justin W. & Forehand, Mark R., 2016. "It's not us, it's you: How threatening self-brand association leads to brand pursuit," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 183-197.
    10. Amelie Tihlarik & Stefan Sauer, 2021. "New Management Approaches in Digitized Work as the Cure for Inequality?," Social Sciences, MDPI, vol. 10(4), pages 1-17, March.
    11. Singh, Sangeeta & Duque, Lola C., 2009. "'Unserved' interpretations of service satisfaction," DEE - Working Papers. Business Economics. WB wb097407, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    12. Pham, Michel Tuan & Geuens, Maggie & De Pelsmacker, Patrick, 2013. "The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials," International Journal of Research in Marketing, Elsevier, vol. 30(4), pages 383-394.
    13. Mogilner, Cassie & Aaker, Jennifer & Kamvar, Sepandar, 2011. "How Happiness Impacts Choice," Research Papers 2084, Stanford University, Graduate School of Business.
    14. Sobh, Rana, 2011. "Approaching what we hope for and avoiding what we fear: A study of women’s concern with visible signs of skin aging," Australasian marketing journal, Elsevier, vol. 19(2), pages 122-130.

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