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Deception by Implication: An Experimental Investigation

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  • Burke, Raymond R, et al

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  • Burke, Raymond R, et al, 1988. "Deception by Implication: An Experimental Investigation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(4), pages 483-494, March.
    • Handle: RePEc:oup:jconrs:v:14:y:1988:i:4:p:483-94
    DOI: 10.1086/209130
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    Cited by:

    1. Navdeep S. Sahni & Harikesh S. Nair, 2020. "Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search," Marketing Science, INFORMS, vol. 39(1), pages 5-32, January.
    2. Bonetti, Shane, 1998. "Experimental economics and deception," Journal of Economic Psychology, Elsevier, vol. 19(3), pages 377-395, June.
    3. Kopalle, Praveen K. & Lehmann, Donald R., 2015. "The Truth Hurts: How Customers May Lose From Honest Advertising," International Journal of Research in Marketing, Elsevier, vol. 32(3), pages 251-262.
    4. Nadeem, Waqar & Juntunen, Mari & Shirazi, Farid & Hajli, Nick, 2020. "Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality," Technological Forecasting and Social Change, Elsevier, vol. 151(C).
    5. O'Donoghue, Amie C. & Williams, Pamela A. & Sullivan, Helen W. & Boudewyns, Vanessa & Squire, Claudia & Willoughby, Jessica Fitts, 2014. "Effects of comparative claims in prescription drug direct-to-consumer advertising on consumer perceptions and recall," Social Science & Medicine, Elsevier, vol. 120(C), pages 1-11.
    6. Guang-Xin Xie & Robert Madrigal & David Boush, 2015. "Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising," Journal of Business Ethics, Springer, vol. 129(2), pages 281-293, June.
    7. Prabuddha De & Yu (Jeffrey) Hu & Mohammad S. Rahman, 2013. "Product-Oriented Web Technologies and Product Returns: An Exploratory Study," Information Systems Research, INFORMS, vol. 24(4), pages 998-1010, December.
    8. Isabel Riquelme & Sergio Román, 2014. "The Influence of Consumers’ Cognitive and Psychographic Traits on Perceived Deception: A Comparison Between Online and Offline Retailing Contexts," Journal of Business Ethics, Springer, vol. 119(3), pages 405-422, February.

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