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Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context

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  • Stuart, Elnora W
  • Shimp, Terence A
  • Engle, Randall W

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  • Stuart, Elnora W & Shimp, Terence A & Engle, Randall W, 1987. "Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(3), pages 334-349, December.
    • Handle: RePEc:oup:jconrs:v:14:y:1987:i:3:p:334-49
    DOI: 10.1086/209117
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    Cited by:

    1. Wörfel, Philipp, 2021. "Unravelling the intellectual discourse of implicit consumer cognition: A bibliometric review," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    2. Eun-Ju Seo & Jin-Woo Park, 2017. "A Study on the Impact of Airline Corporate Reputation on Brand Loyalty," International Business Research, Canadian Center of Science and Education, vol. 10(1), pages 59-67, January.
    3. Pornpitakpan, Chanthika, 2012. "A critical review of classical conditioning effects on consumer behavior," Australasian marketing journal, Elsevier, vol. 20(4), pages 282-296.
    4. Sweldens, S. & van Osselaer, S.M.J. & Janiszewski, C., 2008. "Evaluative Conditioning 2.0: Referential versus Intrinsic Learning of Affective Value," ERIM Report Series Research in Management ERS-2008-062-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    5. Parry, Glenn & Bustinza, Oscar F. & Vendrell-Herrero, Ferran, 2012. "Servitisation and value co-production in the UK music industry: An empirical study of Consumer Attitudes," International Journal of Production Economics, Elsevier, vol. 135(1), pages 320-332.
    6. Andreas Chai, 2017. "Tackling Keynes’ question: a look back on 15 years of Learning To Consume," Journal of Evolutionary Economics, Springer, vol. 27(2), pages 251-271, April.
    7. Fan, Hong & Song, Xiaofei, 2020. "The advantages of combining mobile technology and audience response systems," Journal of Accounting Education, Elsevier, vol. 50(C).
    8. Michael J. Barone & Thomas E. DeCarlo, 2003. "Emerging Forms of Competitive Advantage: Implications for Agricultural Producers," Center for Agricultural and Rural Development (CARD) Publications 03-mrp5, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    9. Park, Joohyung & Ha, Sejin, 2016. "Co-creation of service recovery: Utilitarian and hedonic value and post-recovery responses," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 310-316.
    10. Cristina GALALAE & Alexandru VOICU, 2013. "Consumer Behaviour Research: Jacquard Weaving in the Social Sciences," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 1(2), pages 277-292, August.
    11. Thorsten Hennig-Thurau & Dorothea N. Aliman & Alina M. Herting & Gerrit P. Cziehso & Marc Linder & Raoul V. Kübler, 2023. "Social interactions in the metaverse: Framework, initial evidence, and research roadmap," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 889-913, July.
    12. Amy K Rajala & Donald A Hantula, 2000. "Towards a behavioral ecology of consumption: delay-reduction effects on foraging in a simulated Internet mall," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 21(3-4), pages 145-158.
    13. Inés Küster Boluda & Natalia Vila López & Vicente Castillo, 2010. "Efectos de los videojuegos en las marcas emplazadas: la transmisión de imagen a través de las emociones," Working Papers. Serie EC 2010-05, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).
    14. Johannes Knoll & Jörg Matthes, 2017. "The effectiveness of celebrity endorsements: a meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 55-75, January.
    15. DiClemente, Diane F. & Hantula, Donald A., 2003. "Applied behavioral economics and consumer choice," Journal of Economic Psychology, Elsevier, vol. 24(5), pages 589-602, October.
    16. Jeff Wiebe & Debra Z. Basil & Mary Runté, 2017. "Psychological distance and perceived consumer effectiveness in a cause-related marketing context," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(2), pages 197-215, June.
    17. Carl Obermiller & Alan Sawyer, 2011. "The effects of advertisement picture likeability on information search and brand choice," Marketing Letters, Springer, vol. 22(2), pages 101-113, June.
    18. Michael J. Barone & Thomas E. DeCarlo, 2003. "Emerging Forms of Competitive Advantage: Implications for Agricultural Producers," Midwest Agribusiness Trade Research and Information Center (MATRIC) Publications (archive only) 03-mrp5, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    19. Smeets, Paul M. & Barnes-Holmes, Dermot, 2003. "Children's emergent preferences for soft drinks: Stimulus-equivalence and transfer," Journal of Economic Psychology, Elsevier, vol. 24(5), pages 603-618, October.

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