Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: a Component Supplier's Perspective
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References listed on IDEAS
- Prince, Melvin & Davies, Mark, 2002. "Co-branding partners: What do they see in each other?," Business Horizons, Elsevier, vol. 45(5), pages 51-55.
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Cited by:
- Anca BUTNARIU, 2017. "Ingredient Branding - A Growth Opportunity?," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 13, pages 101-107, May.
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More about this item
Keywords
Ingredient Branding; brand measurement; value chain.;All these keywords.
JEL classification:
- R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location
- R4 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics
- L9 - Industrial Organization - - Industry Studies: Transportation and Utilities
- D6 - Microeconomics - - Welfare Economics
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