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Aufbau von Markencommitment bei Mitarbeitern

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  • Esch, Franz-Rudolf
  • Baum, Matthias
  • Frisch, Jutta Carina

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  • Esch, Franz-Rudolf & Baum, Matthias & Frisch, Jutta Carina, 2013. "Aufbau von Markencommitment bei Mitarbeitern," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 67(3), pages 246-270.
    • Handle: RePEc:nms:untern:10.5771/0042-059x-2013-3-246
    DOI: 10.5771/0042-059X-2013-3-246
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    References listed on IDEAS

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    1. Baum, Matthias & Kabst, Rüdiger, 2013. "How to attract applicants in the Atlantic versus the Asia-Pacific region? A cross-national analysis on China, India, Germany, and Hungary," Journal of World Business, Elsevier, vol. 48(2), pages 175-185.
    2. Ken W. Parry, 2008. "Viewing the Leadership Narrative through Alternate Lenses: An Autoethnographic Investigation," management revue. Socio-economic Studies, Rainer Hampp Verlag, vol. 19(1+2), pages 126-147.
    3. Ken W. Parry, 2008. "Viewing the Leadership Narrative through Alternate Lenses: An Autoethnographic Investigation," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 19(1+2), pages 126-147.
    4. Bone, Paula Fitzgerald, 1995. "Word-of-mouth effects on short-term and long-term product judgments," Journal of Business Research, Elsevier, vol. 32(3), pages 213-223, March.
    5. Kressmann, Frank & Sirgy, M. Joseph & Herrmann, Andreas & Huber, Frank & Huber, Stephanie & Lee, Dong-Jin, 2006. "Direct and indirect effects of self-image congruence on brand loyalty," Journal of Business Research, Elsevier, vol. 59(9), pages 955-964, September.
    6. Sirgy, M Joseph, 1982. "Self-Concept in Consumer Behavior: A Critical Review," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 287-300, December.
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