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Methods And Methodology For Analysis And Assessment Of Competitiveness Of Wine Producing Enterprises

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  • Vesela Serafimova

    (South-west university "Neofit Rilski", Blagoevgrad, Faculty of Economics)

Abstract

Depending on the objective of assessing the competitiveness of wine-producers, different methods can be applied. Methods for assessing the competitiveness of enterprises in the wine sector may be based on one or several indicators, on one or several parameters. ?he factors most influencing the competitiveness of wine producers are: terroir, quality and price of wines, productivity, financial stability, growth, innovation, production and marketing flexibility, corporate image, advertising, adaptability to the market, etc. Ranking wine producers based on their competitiveness is essential to properly assess and analyse the state and position of each at a particular point in time, judging the outcomes of past events on this basis and laying a good foundation for planning future efforts. The aim of the article is to study the methods and methodology for analysis and assessment of competitiveness of wine producing enterprises.

Suggested Citation

  • Vesela Serafimova, 2021. "Methods And Methodology For Analysis And Assessment Of Competitiveness Of Wine Producing Enterprises," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 9(2), pages 113-120.
    • Handle: RePEc:neo:epjour:v:9:y:2021:i:2:p:113-120
    DOI: 10.37708/ep.swu.v9i2.9
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    References listed on IDEAS

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    1. Sergi Maicas & José Juan Mateo, 2020. "Sustainability of Wine Production," Sustainability, MDPI, vol. 12(2), pages 1-10, January.
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    More about this item

    Keywords

    competitiveness; methods and methodology; wine producers;
    All these keywords.

    JEL classification:

    • P23 - Political Economy and Comparative Economic Systems - - Socialist and Transition Economies - - - Factor and Product Markets; Industry Studies; Population
    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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