IDEAS home Printed from https://ideas.repec.org/a/nat/natcli/v6y2016i9d10.1038_nclimate3019.html
   My bibliography  Save this article

Mental representation changes the evaluation of green product benefits

Author

Listed:
  • Kelly Goldsmith

    (Kellogg School of Management, Northwestern University)

  • George E. Newman

    (Yale School of Management, Yale University)

  • Ravi Dhar

    (Yale School of Management, Yale University)

Abstract

Many campaigns to get people to purchase sustainable products highlight self-interest. However, experiments now show that emphasizing the environmental benefit of such goods may be more effective.

Suggested Citation

  • Kelly Goldsmith & George E. Newman & Ravi Dhar, 2016. "Mental representation changes the evaluation of green product benefits," Nature Climate Change, Nature, vol. 6(9), pages 847-850, September.
    • Handle: RePEc:nat:natcli:v:6:y:2016:i:9:d:10.1038_nclimate3019
    DOI: 10.1038/nclimate3019
    as

    Download full text from publisher

    File URL: https://www.nature.com/articles/nclimate3019
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1038/nclimate3019?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Carter, Kealy & Jayachandran, Satish & Murdock, Mitchel R., 2021. "Building A Sustainable Shelf: The Role of Firm Sustainability Reputation," Journal of Retailing, Elsevier, vol. 97(4), pages 507-522.
    2. Griffioen, Anouk M. & van Beek, Jannette & N. Lindhout, Simone & J. J. Handgraaf, Michel, 2016. "Distance Makes The Mind Grow Broader: An Overview Of Psychological Distance Studies In The Environmental And Health Domains," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 10(2-3), pages 1-14, October.
    3. Lin, Boqiang & Okyere, Michael Adu, 2022. "Are people energy poor because of their prosocial behavior? Evidence from Ghana," Energy, Elsevier, vol. 239(PE).
    4. Anouk M Griffioen & Michel J J Handgraaf & Gerrit Antonides, 2019. "Which construal level combinations generate the most effective interventions? A field experiment on energy conservation," PLOS ONE, Public Library of Science, vol. 14(1), pages 1-24, January.
    5. Yucel-Aybat, Ozge & Hsieh, Meng-Hua, 2021. "Consumer mindsets matter: Benefit framing and firm–cause fit in the persuasiveness of cause-related marketing campaigns," Journal of Business Research, Elsevier, vol. 129(C), pages 418-427.
    6. Chien-shih Huang & Ruowen Shen, 2020. "Does city or state make a difference? The effects of policy framing on public attitude toward a solar energy program," Journal of Behavioral Public Administration, Center for Experimental and Behavioral Public Administration, vol. 3(2).
    7. Rebecca Hamilton & Debora Thompson & Sterling Bone & Lan Nguyen Chaplin & Vladas Griskevicius & Kelly Goldsmith & Ronald Hill & Deborah Roedder John & Chiraag Mittal & Thomas O’Guinn & Paul Piff & Car, 2019. "The effects of scarcity on consumer decision journeys," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 532-550, May.
    8. Jesse R. Catlin & Michael Gerhard Luchs & Marcus Phipps, 2017. "Consumer Perceptions of the Social Vs. Environmental Dimensions of Sustainability," Journal of Consumer Policy, Springer, vol. 40(3), pages 245-277, September.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nat:natcli:v:6:y:2016:i:9:d:10.1038_nclimate3019. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.nature.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.