IDEAS home Printed from https://ideas.repec.org/a/mgs/jibrme/v6y2021i5p11-16.html
   My bibliography  Save this article

The 3/2 Country Market Evaluation Model: Inclusive Emerging Market Paradigm

Author

Listed:
  • Diane Fulton

    (Clayton State University, USA)

  • Richard Fulton

    (Richard Fulton)

  • Thomas Garsombke

    (Clayton State University, USA)

Abstract

The authors present a new country market selection model using a three filter/two phase approach to scanning: 1) a macro filter using mega aggregate country statistics (external environments) in the rough cut phase with “broad fit” company compatibilities (values, vision, goals, capabilities, management feel) and critical success factors (make or break issues); 2) anEM filter to consider and evaluate emerging country markets of potential, also in the rough cut phase, matching the EM factors “broad fit” with the critical success factors of the organization and 3) a micro filter using key success factors for the company and product, market structural factors, and industry/competition factors which produce a “narrow fit” in the diamond cut phase with the organization’s objectives, strategies and resources. The emerging markets will be given full consideration in this model and factors selected will be chosen with the “fit” of the specific company, product, strategies, internal and external environments pertinent to the unique blend of variables in the industry/organization.

Suggested Citation

  • Diane Fulton & Richard Fulton & Thomas Garsombke, 2021. "The 3/2 Country Market Evaluation Model: Inclusive Emerging Market Paradigm," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 6(5), pages 11-16, July.
    • Handle: RePEc:mgs:jibrme:v:6:y:2021:i:5:p:11-16
    DOI: 10.18775/jibrm.1849-8558.2015.65.3002
    as

    Download full text from publisher

    File URL: https://researchleap.com/wp-content/uploads/2021/07/02_The-32-Country-Market-Evaluation-Model-Inclusive-Emerging-Market-Paradigm.pdf
    Download Restriction: no
    File URL: https://researchleap.com/the-3-2-country-market-evaluation-model-inclusive-emerging-market-paradigm/
    Download Restriction: no
    File URL: https://libkey.io/10.18775/jibrm.1849-8558.2015.65.3002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. He, Xinming & Wei, Yingqi, 2011. "Linking market orientation to international market selection and international performance," International Business Review, Elsevier, vol. 20(5), pages 535-546, October.
    2. Andersen, O. & Buvik, A., 2002. "Firms' internationalization and alternative approaches to the international customer/market selection," International Business Review, Elsevier, vol. 11(3), pages 347-363, June.
    3. Gary A Knight & S Tamar Cavusgil, 2004. "Innovation, organizational capabilities, and the born-global firm," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(2), pages 124-141, March.
    4. Cavusgil, S. Tamer, 1985. "Guidelines for export market research," Business Horizons, Elsevier, vol. 28(6), pages 27-33.
    5. Westhead, Paul & Wright, Mike & Ucbasaran, Deniz, 2002. "International market selection strategies selected by 'micro' and 'small' firms," Omega, Elsevier, vol. 30(1), pages 51-68, February.
    6. Armstrong, J. Scott, 1970. "An Application of Econometric Models to International Marketing," MPRA Paper 81698, University Library of Munich, Germany.
    7. Jody Evans & Felix T Mavondo, 2002. "Psychic Distance and Organizational Performance: An Empirical Examination of International Retailing Operations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(3), pages 515-532, September.
    8. Bruce Kogut & Harbir Singh, 1988. "The Effect of National Culture on the Choice of Entry Mode," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 19(3), pages 411-432, September.
    9. Paul Westhead & Mike Wright & Deniz Ucbasaran & Frank Martin, 2001. "International market selection strategies of manufacturing and services firms," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 13(1), pages 17-46, January.
    10. Piero Morosini & Scott Shane & Harbir Singh, 1998. "National Cultural Distance and Cross-Border Acquisition Performance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 29(1), pages 137-158, March.
    11. Gary A Knight & S Tamer Cavusgil, 2004. "Innovation, organizational capabilities, and the born-global firm," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(4), pages 334-334, July.
    12. James D Goodnow & James E Hansz, 1972. "Enviromental Determinants of Overseas Market Entry Strategies*," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 3(1), pages 33-50, March.
    13. Morosini, Piero & Singh, Harbir, 1994. "Post-cross-border acquisitions: Implementing 'national culture-compatible' strategies to improve performance," European Management Journal, Elsevier, vol. 12(4), pages 390-400, December.
    14. Cavusgil, S. Tamer, 1997. "Measuring the potential of emerging markets: An indexing approach," Business Horizons, Elsevier, vol. 40(1), pages 87-91.
    15. A Coskun Samli, 1977. "An Approach for Estimating Market Potential in East Europe," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 8(2), pages 49-54, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Musso, Fabio & Francioni, Barbara, 2012. "How Do Smaller Firms Select Foreign Markets?," MPRA Paper 49117, University Library of Munich, Germany, revised 02 Nov 2012.
    2. Daniel R Clark & Dan Li & Dean A Shepherd, 2018. "Country familiarity in the initial stage of foreign market selection," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(4), pages 442-472, May.
    3. Lucia Bosáková & Matúš Kubák & Marek Andrejkovič & Zuzana Hajduová, 2015. "Doing business abroad: utility function model for country selection in preliminary screening phase," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 23(1), pages 53-68, March.
    4. Nordman, Emilia Rovira & Tolstoy, Daniel, 2014. "Does relationship psychic distance matter for the learning processes of internationalizing SMEs?," International Business Review, Elsevier, vol. 23(1), pages 30-37.
    5. Matthias Jan Mrożewski & Daphne Hering, 2023. "What makes migrants more entrepreneurial? Investigating the role of cultural distance and human capital," International Entrepreneurship and Management Journal, Springer, vol. 19(1), pages 151-176, March.
    6. Kardes, Ilke, 2016. "Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis," International Business Review, Elsevier, vol. 25(3), pages 703-710.
    7. Shaheer, Noman Ahmed & Li, Sali, 2020. "The CAGE around cyberspace? How digital innovations internationalize in a virtual world," Journal of Business Venturing, Elsevier, vol. 35(1).
    8. Kalinic, Igor & Brouthers, Keith D., 2022. "Entrepreneurial orientation, export channel selection, and export performance of SMEs," International Business Review, Elsevier, vol. 31(1).
    9. repec:dgr:rugsom:05g07 is not listed on IDEAS
    10. John T. Steen & Peter W. Liesch, 2007. "A note on Penrosean growth, resource bundles and the Uppsala model of internationalisation," Management International Review, Springer, vol. 47(2), pages 193-206, March.
    11. Saeed Samiee & Constantine S. Katsikeas & G. Tomas M. Hult, 2021. "The overarching role of international marketing: Relevance and centrality in research and practice," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(8), pages 1429-1444, October.
    12. Liu, Yuli & Ge, Yuejing & Hu, Zhiding & Wang, Shufang, 2018. "Culture and capital flows—Exploring the spatial differentiation of China's OFDI," China Economic Review, Elsevier, vol. 48(C), pages 27-45.
    13. Jesse A Ellis & Sara B Moeller & Frederik P Schlingemann & René M Stulz, 2017. "Portable country governance and cross-border acquisitions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(2), pages 148-173, February.
    14. Li, Wen Helena & Guo, Bin & De Sisto, Marco, 2021. "Untangling the commonalities and differences between domestic cross-regional experience and international experience in shaping speed of internationalization," Journal of International Management, Elsevier, vol. 27(2).
    15. Dominguez, Noémie & Mayrhofer, Ulrike, 2017. "Internationalization stages of traditional SMEs: Increasing, decreasing and re-increasing commitment to foreign markets," International Business Review, Elsevier, vol. 26(6), pages 1051-1063.
    16. Lim, Jongha & Makhija, Anil K. & Shenkar, Oded, 2016. "The asymmetric relationship between national cultural distance and target premiums in cross-border M&A," Journal of Corporate Finance, Elsevier, vol. 41(C), pages 542-571.
    17. de Jong, Gjalt & van Houten, Jerry, 2014. "The impact of MNE cultural diversity on the internationalization-performance relationship," International Business Review, Elsevier, vol. 23(1), pages 313-326.
    18. Mora Cortez, Roberto & Johnston, Wesley J., 2018. "Needed B2B marketing capabilities: Insights from the USA and emerging Latin America," International Business Review, Elsevier, vol. 27(3), pages 594-609.
    19. Kawai, Norifumi & Strange, Roger, 2014. "Subsidiary autonomy and performance in Japanese multinationals in Europe," International Business Review, Elsevier, vol. 23(3), pages 504-515.
    20. Maksimov, Vladislav & Luo, Yadong, 2021. "International springboard as an entrepreneurial act," Journal of World Business, Elsevier, vol. 56(3).
    21. Cristina López-Duarte & Marta M. Vidal-Suárez & Belén González-Díaz & Nuno Rosa Reis, 2016. "Understanding the relevance of national culture in international business research: a quantitative analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 108(3), pages 1553-1590, September.

    More about this item

    Keywords

    Country location model; Country product market; Emergingmarkets; External environment; Internal environment; International business expansion; Scanning; Selection of country markets; Strategic fit.;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mgs:jibrme:v:6:y:2021:i:5:p:11-16. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Bojan Obrenovic (email available below). General contact details of provider: https://researchleap.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.