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Egyetemes értékek - piaci célok? A piacorientált szervezeti kultúra az átalakuló magyar felsőoktatásban
[Universal values - market f(l)avours? The lecturers perspective on market-oriented organizational culture in the changing world of Hungarian higher education]

Author

Listed:
  • Kása, Richárd
  • Heidrich, Balázs
  • Németh, Tamás
  • Jarjabka, Ákos

Abstract

Tanulmányunk a magyar felsőoktatási szervezetek sikerességével foglalkozik, kiemelve a sikerkritériumok közül egy fontos pillért: a koherens és a változó környezeti feltételekhez alkalmazkodni képes, piacorientált szervezeti kultúrát. Először a szakirodalom szintézisével bemutatjuk a piacorientáció fogalmának tartalmát és jellemzőit, valamint tisztázzuk a piacorientáció felsőoktatásban betöltött szerepét. Kutatási kérdésünk, hogy mennyiben segíti vagy gátolja a szervezeti kultúra a piacorientált szervezeti magatartást, valamint az mennyiben támasztja alá a szervezet sikerességét a felsőoktatásban. A Budapesti Gazdasági Egyetem és a Pécsi Tudományegyetem Közgazdaságtudományi Karának példáján keresztül mutatjuk be, hogy Cameron-Quinn [1999] szervezeti kulturális modellje miként jelenik meg a hazai egyetemi világban. Megállapítjuk, hogy a szervezeti működés immanens eleme, a szervezeti kultúra jellemzői alapvetően hozzájárulnak ahhoz, hogy mennyire sikeresen alkalmazkodik egy modellváltott egyetem vagy kar a számára kijelölt piaci térben.* Journal of Economic Literature (JEL) kód: A13, A20, I21.

Suggested Citation

  • Kása, Richárd & Heidrich, Balázs & Németh, Tamás & Jarjabka, Ákos, 2022. "Egyetemes értékek - piaci célok? A piacorientált szervezeti kultúra az átalakuló magyar felsőoktatásban [Universal values - market f(l)avours? The lecturers perspective on market-oriented organizat," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(12), pages 1507-1532.
    • Handle: RePEc:ksa:szemle:2092
    DOI: 10.18414/KSZ.2022.12.1507
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    References listed on IDEAS

    as
    1. Emerson Mainardes & Mário Raposo & Helena Alves, 2014. "Universities Need a Market Orientation to Attract Non-Traditional Stakeholders as New Financing Sources," Public Organization Review, Springer, vol. 14(2), pages 159-171, June.
    2. Kirca, Ahmet H. & Cavusgil, S. Tamer & Hult, G. Tomas M., 2009. "The effects of national culture on market orientation: Conceptual framework and research propositions," International Business Review, Elsevier, vol. 18(2), pages 111-118, April.
    3. Nick Chandler & Balázs Heidrich & Karina Szászvári & Richárd Kása, 2021. "Reframing market-orientation: A comparative study of the market orientation concept in the subcultures of university employees," Society and Economy, Akadémiai Kiadó, Hungary, vol. 43(3), pages 270-288, September.
    4. Lengyel, Imre, 2021. "Látlelet a hazai közgazdasági felsőoktatásról az egyetemek fenntartóváltása előtt [Diagnosis of Hungarian economic higher education before the change in maintenance of universitie]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(10), pages 1055-1088.
    5. G. Tomas M. Hult & David J. Ketchen & Stanley F. Slater, 2005. "Market orientation and performance: an integration of disparate approaches," Strategic Management Journal, Wiley Blackwell, vol. 26(12), pages 1173-1181, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • A20 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - General
    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education

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