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Lost in transit? Unfamiliar public transport travel explored using a journey planner web survey

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  • Lorelei Schmitt
  • Graham Currie
  • Alexa Delbosc

Abstract

Attracting and retaining public transport users is fundamental to a number of land use and transport policy objectives which seek to reduce single-occupant vehicle travel. Understanding the psychological processes underlying unfamiliar public transport use may assist in achieving this aim. This paper explores unfamiliar transit travel using a survey conducted through an online travel planning website in Melbourne, Australia. The survey obtained ‘before and after’ travel data and explored the circumstances of unfamiliar travel, travel experiences, and the impact of these experiences on attitudes and behavior. A total of 3,537 ‘before’ responses and 658 eligible ‘after’ surveys were obtained including 152 unfamiliar transit journeys. Compared with familiar travel, unfamiliar travel was more commonly associated with: life events, less time living in Melbourne, travel companionship, visiting new locations, and non-work-related trip purposes. Unfamiliar travel experiences were rated more negatively for ‘navigation’ and ‘emotional state (level of anxiety)’ and more positively for ‘expected versus actual travel time’ and ‘level of comfort’. Analysis of travel attribute ratings and intention to re-patronize services indicated that there was a significant relationship between positive trip experiences and intention to re-patronize services for all users, and particularly for unfamiliar travelers. These results suggest that unfamiliar public travel experiences are quite different to familiar travel and are important to optimize to encourage re-patronization and help grow public transport markets. Copyright Springer Science+Business Media New York 2015

Suggested Citation

  • Lorelei Schmitt & Graham Currie & Alexa Delbosc, 2015. "Lost in transit? Unfamiliar public transport travel explored using a journey planner web survey," Transportation, Springer, vol. 42(1), pages 101-122, January.
    • Handle: RePEc:kap:transp:v:42:y:2015:i:1:p:101-122
    DOI: 10.1007/s11116-014-9529-2
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    References listed on IDEAS

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    Cited by:

    1. Lorelei Schmitt & Alexa Delbosc & Graham Currie, 2019. "Learning to use transit services: adapting to unfamiliar transit travel," Transportation, Springer, vol. 46(3), pages 1033-1049, June.
    2. Satranarakun, Atipon & Kraiwanit, Tanpat, 2022. "Factors Affecting Travel in the Bangkok Metropolitan Region," Asian Journal of Applied Economics, Kasetsart University, Center for Applied Economics Research, vol. 29(2).
    3. Ortega, Alejandro & Vassallo, José Manuel & Pérez, Juan Ignacio, 2021. "Modelling some equality and social welfare impacts of road tolling under conditions of traffic uncertainty," Research in Transportation Economics, Elsevier, vol. 88(C).

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