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From green technology development to green innovation: inducing regulatory adoption of pathogen detection technology for sustainable forestry

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  • Jeremy Hall

    (University of Nottingham)

  • Stelvia Matos

    (University of Nottingham)

  • Vernon Bachor

    (Winona State University)

Abstract

Technological entrepreneurship has been widely acknowledged as a key driver of modern industrial economies, and more recently, a panacea for environmental and social problems. However, our current understanding of how green-technology ventures emerge and diffuse more sustainable innovations remains limited. We advance theory on green entrepreneurship by drawing on institutional work to refine and extend our understanding of how entrepreneurs may influence government policies and practices in their attempts to diffuse green technology. We develop a theoretical framework that combines institutional work with a search tool, the technological, commercial, organizational, and societal (TCOS) framework of innovative uncertainties, which identifies key opportunities, hurdles, and potential unintended consequences at early stages of technology development. We present a detailed case study of a potential university-based green-tech venture developing pathogen detection technology for forestry protection. Foreign pathogens spread by international trade can have major detrimental impacts on forests and the industries that rely on them. Our analysis found that green technology demonstrating technological feasibility is necessary but not sufficient; green-tech ventures must also engage in institutional work, in this case, articulating the technology’s benefits to regulators to establish legitimacy and avoid misuse that can hinder its adoption. We thus add to previous studies by emphasizing that institutional work could be a main activity for a green-tech venture, a core entrepreneurial strategy rather than an afterthought.

Suggested Citation

  • Jeremy Hall & Stelvia Matos & Vernon Bachor, 2019. "From green technology development to green innovation: inducing regulatory adoption of pathogen detection technology for sustainable forestry," Small Business Economics, Springer, vol. 52(4), pages 877-889, April.
    • Handle: RePEc:kap:sbusec:v:52:y:2019:i:4:d:10.1007_s11187-017-9940-0
    DOI: 10.1007/s11187-017-9940-0
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    Cited by:

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    2. Tong Zhao & Haihua Zhou & Jinde Jiang & Wenyan Yan, 2022. "Impact of Green Finance and Environmental Regulations on the Green Innovation Efficiency in China," Sustainability, MDPI, vol. 14(6), pages 1-17, March.
    3. Pan, Xia & Cheng, Wenyin & Gao, Yuning, 2022. "The impact of privatization of state-owned enterprises on innovation in China: A tale of privatization degree," Technovation, Elsevier, vol. 118(C).
    4. Jay Sheppard & Maral Mahdad, 2021. "Unpacking Hybrid Organizing in a Born Green Entrepreneurial Company," Sustainability, MDPI, vol. 13(20), pages 1-30, October.
    5. Fernhaber, Stephanie A. & Zou, Huan, 2022. "Advancing societal grand challenge research at the interface of entrepreneurship and international business: A review and research agenda," Journal of Business Venturing, Elsevier, vol. 37(5).
    6. Shi Yin & Nan Zhang & Baizhou Li, 2020. "Improving the Effectiveness of Multi-Agent Cooperation for Green Manufacturing in China: A Theoretical Framework to Measure the Performance of Green Technology Innovation," IJERPH, MDPI, vol. 17(9), pages 1-27, May.
    7. Yi-di Hua & Ke-man Hu & Lu-yi Qiu & Hong-an Dong & Lei Ding & Sio-Long Lo, 2022. "Exploring the interaction relationship between Beautiful China-SciTech innovation using coupling coordination and predictive analysis: a case study of Zhejiang," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(10), pages 12097-12130, October.
    8. Audley Genus & Marfuga Iskandarova & Chris Warburton Brown, 2021. "Institutional entrepreneurship and permaculture: A practice theory perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 30(3), pages 1454-1467, March.

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