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Geographic Market Definition in the Merger Guidelines: A Retrospective Analysis

Author

Listed:
  • Kenneth G. Elzinga

    (University of Virginia)

  • Vandy M. Howell

    (Cornerstone Research)

Abstract

Since the initial Merger Guidelines in 1968, the Department of Justice and Federal Trade Commission have revised their merger enforcement screen over the course of six versions. This article examines the evolution of the geographic market component of the Guidelines and the economic implications of changing standards of market delineation on merger enforcement. Using an illustration from the beer industry, we chronicle the development of geographic market definition and its varying effects on merger enforcement over the past 50 years.

Suggested Citation

  • Kenneth G. Elzinga & Vandy M. Howell, 2018. "Geographic Market Definition in the Merger Guidelines: A Retrospective Analysis," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 53(3), pages 453-475, November.
    • Handle: RePEc:kap:revind:v:53:y:2018:i:3:d:10.1007_s11151-018-9658-4
    DOI: 10.1007/s11151-018-9658-4
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    References listed on IDEAS

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    1. Kenneth Elzinga & Anthony Swisher, 2005. "The Supreme Court and Beer Mergers: From Pabst/Blatz to the DOJ–FTC Merger Guidelines," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 26(3), pages 245-267, December.
    2. Varian, Hal R., 1989. "Price discrimination," Handbook of Industrial Organization, in: R. Schmalensee & R. Willig (ed.), Handbook of Industrial Organization, edition 1, volume 1, chapter 10, pages 597-654, Elsevier.
    3. Louis Kaplow, 2011. "Market Definition and the Merger Guidelines," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 39(1), pages 107-125, August.
    4. Scheffman, David T & Spiller, Pablo T, 1987. "Geographic Market Definition under the U.S. Department of Justice Merger Guidelines," Journal of Law and Economics, University of Chicago Press, vol. 30(1), pages 123-147, April.
    5. Werden, G.J., 1992. "The History of Antitrust Market Delineation," Papers 92-8, U.S. Department of Justice - Antitrust Division.
    6. Kenneth Elzinga & Anthony Swisher, 2011. "Limits of the Elzinga-Hogarty Test in Hospital Mergers: The Evanston Case," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 18(1), pages 133-146.
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