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On the Robustness of the High-Quality Advantage under Vertical Differentiation

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  • Robert Schmidt

Abstract

The idea that the high-quality provider in a vertically differentiated duopoly earns the higher profit (the so-called “high-quality advantage”) appears to be an established fact among economists. This note shows that the high-quality advantage is not a robust feature of vertical differentiation models. A low-quality advantage can be predicted under perfectly plausible assumptions, such as a concave utility–quality and/or a convex unit cost–quality relation. The existence of a high- or a low-quality advantage depends on the nature of the firms’ strategic interaction. Copyright Springer Science + Business Media, LLC 2006

Suggested Citation

  • Robert Schmidt, 2006. "On the Robustness of the High-Quality Advantage under Vertical Differentiation," Journal of Industry, Competition and Trade, Springer, vol. 6(3), pages 183-193, December.
  • Handle: RePEc:kap:jincot:v:6:y:2006:i:3:p:183-193
    DOI: 10.1007/s10842-006-0029-8
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    References listed on IDEAS

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    1. Heidrun C. Hoppe & Ulrich Lehmann‐Grube, 2001. "Second‐Mover Advantages in Dynamic Quality Competition," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 10(3), pages 419-433, September.
    2. Ulrich Lehmann-Grube, 1997. "Strategic Choice of Quality When Quality is Costly: The Persistence of the High-Quality Advantage," RAND Journal of Economics, The RAND Corporation, vol. 28(2), pages 372-384, Summer.
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    8. Crampes, Claude & Hollander, Abraham, 1995. "Duopoly and quality standards," European Economic Review, Elsevier, vol. 39(1), pages 71-82, January.
    9. Wauthy, Xavier, 1996. "Quality Choice in Models of Vertical Differentiation," Journal of Industrial Economics, Wiley Blackwell, vol. 44(3), pages 345-353, September.
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    11. Uri Ronnen, 1991. "Minimum Quality Standards, Fixed Costs, and Competition," RAND Journal of Economics, The RAND Corporation, vol. 22(4), pages 490-504, Winter.
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    Cited by:

    1. Yi-Ling Cheng & Shin-Kun Peng, 2012. "Quality and Quantity Competition in a Multiproduct Duopoly," Southern Economic Journal, John Wiley & Sons, vol. 79(1), pages 180-202, July.
    2. George Geronikolaou, 2018. "A Note on Vertical Differentiation of Durable Goods: Sellers, Renters and Moral Hazard," Journal of Industry, Competition and Trade, Springer, vol. 18(1), pages 97-106, March.

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    More about this item

    Keywords

    vertical differentiation; high-quality advantage; maximum differentiation; covered market equilibrium; non-linearity; L13; L15;
    All these keywords.

    JEL classification:

    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality

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