Do Ethical Values Work? A Quantitative Study of the Impact of Fair Trade Coffee on Consumer Behavior
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Bibliographic InfoArticle provided by Springer in its journal Journal of Business Ethics.
Volume (Year): 97 (2010)
Issue (Month): 4 (December)
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Web page: http://www.springerlink.com/link.asp?id=100281
Fair Trade; coffee; consumer; France; retail; quantitative analysis; brand loyalty; satisfaction–profit chain;
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