Meet the Parents: A Parents’ Perspective on Product Placement in Children’s Films
AbstractNo abstract is available for this item.
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Bibliographic InfoArticle provided by Springer in its journal Journal of Business Ethics.
Volume (Year): 80 (2008)
Issue (Month): 2 (June)
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Web page: http://www.springerlink.com/link.asp?id=100281
advertising ethics; children; marketing ethics; MES; product placement; parents;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Russell, Cristel Antonia, 2002. " Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude," Journal of Consumer Research, University of Chicago Press, vol. 29(3), pages 306-18, December.
- Horrigan, David, 2009. "Branded Content: A new Model for driving Tourism via Film and Branding Strategies," MPRA Paper 25419, University Library of Munich, Germany, revised 28 Aug 2009.
- Aysen Bakir & Scott Vitell, 2010. "The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint," Journal of Business Ethics, Springer, vol. 91(2), pages 299-311, January.
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