IDEAS home Printed from https://ideas.repec.org/a/kap/jbuset/v173y2021i1d10.1007_s10551-020-04481-w.html
   My bibliography  Save this article

The role of Corporate Social Responsibility in Organisational Identity Communication, Co-Creation and Orientation

Author

Listed:
  • Mohamed Karim Sorour

    (Northumbria University)

  • Mark Boadu

    (Department of Business Administration, Faculty of Management Studies, University of Professional Studies)

  • Teerooven Soobaroyen

    (University of Essex)

Abstract

Corporate social responsibility (CSR) research has mainly focused on understanding the antecedents and outcomes of CSR adoption. Yet, little is known about the organisational process of ‘CSR engagement’ and how this would affect organisational identity. We mobilise Basu and Palazzo’s cognitive and linguistic notions of sense-making and Brickson’s organisational identity orientation to frame how rural community banks (RCBs) in Ghana engage with CSR. Drawing from semi-structured interviews with RCB directors, managers and other stakeholders, we conceive of the CSR engagement process as one that allows for the communication and orientation of organisational identity through an ‘informal co-creation’ involving organisational actors and stakeholders. Our findings also emphasise the ‘cultural/political’ modes of justification put forward by RCBs in their CSR engagement. Lastly, we tentatively propose the notion of an ‘opaque context’ to highlight settings that are less concerned about public visibility (i.e. transparency and disclosure), and where the focus is instead on the direct interactions between organisations and stakeholders in a given social context.

Suggested Citation

  • Mohamed Karim Sorour & Mark Boadu & Teerooven Soobaroyen, 2021. "The role of Corporate Social Responsibility in Organisational Identity Communication, Co-Creation and Orientation," Journal of Business Ethics, Springer, vol. 173(1), pages 89-108, September.
    • Handle: RePEc:kap:jbuset:v:173:y:2021:i:1:d:10.1007_s10551-020-04481-w
    DOI: 10.1007/s10551-020-04481-w
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10551-020-04481-w
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s10551-020-04481-w?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Henry Kofi Mensah & Ahmed Agyapong & Dorcas Nuertey, 2017. "The effect of corporate social responsibility on organizational commitment of employees of rural and community banks in Ghana," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1280895-128, January.
    2. Bryan W Husted & David B Allen, 2006. "Corporate social responsibility in the multinational enterprise: strategic and institutional approaches," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 37(6), pages 838-849, November.
    3. Jamali, Dima & Karam, Charlotte & Yin, Juelin & Soundararajan, Vivek, 2017. "CSR logics in developing countries: Translation, adaptation and stalled development," Journal of World Business, Elsevier, vol. 52(3), pages 343-359.
    4. Kenneth Amaeshi & Emmanuel Adegbite & Tazeeb Rajwani, 2016. "Corporate Social Responsibility in Challenging and Non-enabling Institutional Contexts: Do Institutional Voids matter?," Journal of Business Ethics, Springer, vol. 134(1), pages 135-153, March.
    5. Barbara Czarniawska & Rolf Wolff, 1998. "Constructing New Identities in Established Organization Fields," International Studies of Management & Organization, Taylor & Francis Journals, vol. 28(3), pages 32-56, September.
    6. Guillaume Soenen & J. Balmer, 1999. "The ACID test of corporate identity management," Post-Print hal-02312896, HAL.
    7. Chakrabarty, Subrata, 2009. "The influence of national culture and institutional voids on family ownership of large firms: A country level empirical study," Journal of International Management, Elsevier, vol. 15(1), pages 32-45, March.
    8. Anabella Davila & Carlos Rodriguez-Lluesma & Marta M. Elvira, 2018. "Engaging Stakeholders in Emerging Economies: The Case of Multilatinas," Journal of Business Ethics, Springer, vol. 152(4), pages 949-964, November.
    9. Jakob Lauring & Christa Thomsen, 2009. "Collective ideals and practices in sustainable development: managing corporate identity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(1), pages 38-47, January.
    10. Dima Jamali & Ben Neville, 2011. "Convergence Versus Divergence of CSR in Developing Countries: An Embedded Multi-Layered Institutional Lens," Journal of Business Ethics, Springer, vol. 102(4), pages 599-621, September.
    11. Robert Ebo Hinson & Frederick Avornyo & John Kuada & Felix Ankomah Asante, 2017. "Corporate social responsibility and international business: examining the nexus and gaps from a developing economy perspective," International Journal of Corporate Social Responsibility, Springer, vol. 2(1), pages 1-14, December.
    12. Skilton, Paul F. & Purdy, Jill M., 2017. "Authenticity, Power, and Pluralism: A Framework for Understanding Stakeholder Evaluations of Corporate Social Responsibility Activities," Business Ethics Quarterly, Cambridge University Press, vol. 27(1), pages 99-123, January.
    13. Miska, Christof & Witt, Michael A. & Stahl, Günter K., 2016. "Drivers of Global CSR Integration and Local CSR Responsiveness: Evidence from Chinese MNEs," Business Ethics Quarterly, Cambridge University Press, vol. 26(3), pages 317-345, July.
    14. Terry Beckman & Alison Colwell & Peggy Cunningham, 2009. "The Emergence of Corporate Social Responsibility in Chile: The Importance of Authenticity and Social Networks," Journal of Business Ethics, Springer, vol. 86(2), pages 191-206, March.
    15. Djankov, Simeon & La Porta, Rafael & Lopez-de-Silanes, Florencio & Shleifer, Andrei, 2008. "The law and economics of self-dealing," Journal of Financial Economics, Elsevier, vol. 88(3), pages 430-465, June.
    16. M. Atakan & Tutku Eker, 2007. "Corporate Identity of a Socially Responsible University – A Case from the Turkish Higher Education Sector," Journal of Business Ethics, Springer, vol. 76(1), pages 55-68, November.
    17. Dima Jamali & Ramez Mirshak, 2007. "Corporate Social Responsibility (CSR): Theory and Practice in a Developing Country Context," Journal of Business Ethics, Springer, vol. 72(3), pages 243-262, May.
    18. Michelon, Giovanna & Pilonato, Silvia & Ricceri, Federica, 2015. "CSR reporting practices and the quality of disclosure: An empirical analysis," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 33(C), pages 59-78.
    19. Kirchner, Stefan, 2010. "Organizational identities and institutions: Dynamics of the organizational core as a question of path dependence," MPIfG Working Paper 10/4, Max Planck Institute for the Study of Societies.
    20. Shahzad Uddin & Javed Siddiqui & Muhammad Azizul Islam, 2018. "Corporate Social Responsibility Disclosures, Traditionalism and Politics: A Story from a Traditional Setting," Journal of Business Ethics, Springer, vol. 151(2), pages 409-428, August.
    21. Belal, Ataur Rahman & Cooper, Stuart, 2011. "The absence of corporate social responsibility reporting in Bangladesh," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 22(7), pages 654-667.
    22. Teerooven Soobaroyen & Jyoti Devi Mahadeo, 2016. "Community disclosures in a developing country: insights from a neo-pluralist perspective," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 29(3), pages 452-482, March.
    23. Rafael Bravo & Jorge Matute & José Pina, 2012. "Corporate Social Responsibility as a Vehicle to Reveal the Corporate Identity: A Study Focused on the Websites of Spanish Financial Entities," Journal of Business Ethics, Springer, vol. 107(2), pages 129-146, May.
    24. Kim, Chung Hee & Amaeshi, Kenneth & Harris, Simon & Suh, Chang-Jin, 2013. "CSR and the national institutional context: The case of South Korea," Journal of Business Research, Elsevier, vol. 66(12), pages 2581-2591.
    25. Ruth, Julie A & Otnes, Cele C & Brunel, Frederic F, 1999. "Gift Receipt and the Reformulation of Interpersonal Relationships," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(4), pages 385-402, March.
    26. Andrea Pérez & Ignacio Rodríguez del Bosque, 2012. "The Role of CSR in the Corporate Identity of Banking Service Providers," Journal of Business Ethics, Springer, vol. 108(2), pages 145-166, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. O. V. Nedoluzhko & E. G. Shumik & O. A. Baturina, 2023. "Forming the Identity of a Regional University as a Tool to Manage Its Competitiveness," University Management: Practice and Analysis, Federal State Autonomous Educational Institution of Higher Education «Ural Federal University named after the first President of Russia B.N.Yeltsin»; Non-Commercial Partnership “University Management: Practice and, vol. 27(3).
    2. Wu Yichun, 2022. "The Influence of Corporate Social Responsibility Characteristics on Organizational Commitment -- A Case Study of Guangdong Construction Enterprises," International Journal of Science and Business, IJSAB International, vol. 14(1), pages 173-195.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Francesca Conte & Agostino Vollero & Claudia Covucci & Alfonso Siano, 2020. "Corporate social responsibility penetration, explicitness, and symbolic communication practices in Asia: A national business system exploration of leading firms in sustainability," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1425-1435, May.
    2. Shantanu Dutta & Supriya Katti & B. V. Phani & Pengcheng Zhu, 2022. "Corporate social responsibility spending as a building block for sustainable corporate ethical identity: Lessons from Indian business groups," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(3), pages 696-717, April.
    3. Mônica Cavalcanti Sá de Abreu & Romulo Alves Soares & Victor Daniel‐Vasconcelos & Vicente Lima Crisóstomo, 2023. "Does board diversity encourage an environmental policy focused on resource use, emission reduction and innovation? The case of companies in Latin America," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1161-1176, May.
    4. Garanina, Tatiana & Kim, Oksana, 2023. "The relationship between CSR disclosure and accounting conservatism: The role of state ownership," Journal of International Accounting, Auditing and Taxation, Elsevier, vol. 50(C).
    5. Pisani, Niccolò & Kourula, Arno & Kolk, Ans & Meijer, Renske, 2017. "How global is international CSR research? Insights and recommendations from a systematic review," Journal of World Business, Elsevier, vol. 52(5), pages 591-614.
    6. Petya Koleva, 2021. "Towards the Development of an Empirical Model for Islamic Corporate Social Responsibility: Evidence from the Middle East," Journal of Business Ethics, Springer, vol. 171(4), pages 789-813, July.
    7. João Guerreiro & Paulo Rita & Duarte Trigueiros, 2016. "A Text Mining-Based Review of Cause-Related Marketing Literature," Journal of Business Ethics, Springer, vol. 139(1), pages 111-128, November.
    8. Hyejoon Rim & Jisu Kim & Chuqing Dong, 2019. "A cross‐national comparison of transparency signaling in corporate social responsibility reporting: The United States, South Korea, and China cases," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1517-1529, November.
    9. Jamali, Dima & Jain, Tanusree & Samara, Georges & Zoghbi, Edwina, 2020. "How institutions affect CSR practices in the Middle East and North Africa: A critical review," Journal of World Business, Elsevier, vol. 55(5).
    10. Anna-Lena Maier, 2021. "Political corporate social responsibility in authoritarian contexts," Journal of International Business Policy, Palgrave Macmillan, vol. 4(4), pages 476-495, December.
    11. Tourky, Marwa & Kitchen, Philip & Shaalan, Ahmed, 2020. "The role of corporate identity in CSR implementation: An integrative framework," Journal of Business Research, Elsevier, vol. 117(C), pages 694-706.
    12. Patricia Martínez & Andrea Pérez & Ignacio Rodríguez del Bosque, 2014. "Exploring the Role of CSR in the Organizational Identity of Hospitality Companies: A Case from the Spanish Tourism Industry," Journal of Business Ethics, Springer, vol. 124(1), pages 47-66, September.
    13. Mohammad Sohail Yunis & Dima Jamali & Hina Hashim, 2018. "Corporate Social Responsibility of Foreign Multinationals in a Developing Country Context: Insights from Pakistan," Sustainability, MDPI, vol. 10(10), pages 1-20, September.
    14. Nava Subramaniam & Monika Kansal & Shekar Babu, 2017. "Governance of Mandated Corporate Social Responsibility: Evidence from Indian Government-owned Firms," Journal of Business Ethics, Springer, vol. 143(3), pages 543-563, July.
    15. Meng Ye & Weisheng Lu & Roger Flanagan & Kwong Wing Chau, 2020. "Corporate social responsibility “glocalisation”: Evidence from the international construction business," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 655-669, March.
    16. Laura Maria Ferri & Matteo Pedrini & Marco Minciullo, 2022. "Corporate social responsibility and stakeholder dialogue under institutional voids: decoupling the role of corporate motives, ethics, and resources," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 26(1), pages 159-188, March.
    17. Ralf Barkemeyer & Jason Miklian, 2019. "Responsible Business in Fragile Contexts: Comparing Perceptions from Domestic and Foreign Firms in Myanmar," Sustainability, MDPI, vol. 11(3), pages 1-18, January.
    18. Sreevas Sahasranamam & Bindu Arya & Mukesh Sud, 2020. "Ownership structure and corporate social responsibility in an emerging market," Asia Pacific Journal of Management, Springer, vol. 37(4), pages 1165-1192, December.
    19. Shaozhen Han & Guoming Li & Michel Lubrano & Zhou Xun, 2020. "Lie of the Weak: Inconsistent Corporate Social Responsibility Activities of Chinese Zombie Firms," AMSE Working Papers 2001, Aix-Marseille School of Economics, France.
    20. Helfaya, Akrum & Aboud, Ahmed & Amin, Essam, 2023. "An examination of corporate environmental goals disclosure, sustainability performance and firm value – An Egyptian evidence," Journal of International Accounting, Auditing and Taxation, Elsevier, vol. 52(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:173:y:2021:i:1:d:10.1007_s10551-020-04481-w. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.