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Corporate Philanthropy Through the Lens of Ethical Subjectivity

Author

Listed:
  • Claudia Eger

    (University of Warwick)

  • Graham Miller

    (University of Surrey)

  • Caroline Scarles

    (University of Surrey)

Abstract

The dynamic organisational processes in businesses dilute the boundaries between the individual, organisational, and societal drivers of corporate philanthropy. This creates a complex framework in which charitable project selection occurs. Using the example of European tour operators, this study investigates the mechanisms through which companies invest in charitable projects in overseas destinations. Inextricably linked to this is the increasing contestation by local communities as to how they are able to engage effectively with tourism in order to realise the benefits tourism development can bring. This research furthers such debates by exploring the processes through which tour operators facilitate community development through charitable giving. Findings show, with no formal frameworks in existence, project selection depends upon emergent strategies that connect the professional with the personal, with trust being positioned as a central driver of these informal processes. Discretionary responsibilities are reworked through business leaders’ commitment to responsible business practises and the ethical subjectivity guiding these processes.

Suggested Citation

  • Claudia Eger & Graham Miller & Caroline Scarles, 2019. "Corporate Philanthropy Through the Lens of Ethical Subjectivity," Journal of Business Ethics, Springer, vol. 156(1), pages 141-153, April.
    • Handle: RePEc:kap:jbuset:v:156:y:2019:i:1:d:10.1007_s10551-017-3551-1
    DOI: 10.1007/s10551-017-3551-1
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    References listed on IDEAS

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    Cited by:

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    2. Eric Van Steenburg & Nwamaka A. Anaza & Ahmed Ashhar & Andres Barrios & Ashley R. Deutsch & Meryl P. Gardner & Preeti Priya & Abhijit Roy & Anu Sivaraman & Kimberly A. Taylor, 2022. "The new world of philanthropy: How changing financial behavior, public policies, and COVID‐19 affect nonprofit fundraising and marketing," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1079-1105, September.
    3. Samuel Adomako & Mai Dong Tran, 2024. "Beyond profits: The linkages between local embeddedness, social legitimacy, and corporate philanthropy in the mining industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 555-565, January.
    4. Hanwen Chen & Siyi Liu & Xin Liu & Daoguang Yang, 2022. "Adversity Tries Friends: A Multilevel Analysis of Corporate Philanthropic Response to the Local Spread of COVID-19 in China," Journal of Business Ethics, Springer, vol. 177(3), pages 585-612, May.
    5. Leon Zolotoy & Don O’Sullivan & Myeong-Gu Seo & Madhu Veeraraghavan, 2021. "Mood and Ethical Decision Making: Positive Affect and Corporate Philanthropy," Journal of Business Ethics, Springer, vol. 171(1), pages 189-208, June.
    6. Charles Harvey & Jillian Gordon & Mairi Maclean, 2021. "The Ethics of Entrepreneurial Philanthropy," Journal of Business Ethics, Springer, vol. 171(1), pages 33-49, June.
    7. Trespeuch Léo & Robinot Élisabeth, 2023. "Exploring the Impact of Corporate Philanthropy on Brand Authenticity in the Luxury Industry: Scale Development and Empirical Studies," Sustainability, MDPI, vol. 15(16), pages 1-21, August.

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