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The Link Between Social Movements and Corporate Social Initiatives: Toward a Multi-level Theory

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  • Panayiotis Georgallis

    (University of Michigan)

Abstract

This article offers a first step toward a multi-level theory linking social movements to corporate social initiatives. In particular, building on the premise that social movements reflect ideologies that direct behavior inside and outside organizations, this essay identifies mechanisms by which social movements induce firms to engage with social issues. First, social movements are able to influence the expectations that key stakeholders have about firms’ social responsibility, making corporate social initiatives more attractive. Second, through conflict or collaboration, they shape firms’ reputation and legitimacy. And third, social movements’ ideologies manifest inside the corporations by triggering organizational members’ values and affecting managerial cognition. The essay contributes to the literatures on social movements and CSR, extends the understanding of how ideologies are manifested in movement-business interactions, and generates rich opportunities for future research.

Suggested Citation

  • Panayiotis Georgallis, 2017. "The Link Between Social Movements and Corporate Social Initiatives: Toward a Multi-level Theory," Journal of Business Ethics, Springer, vol. 142(4), pages 735-751, June.
    • Handle: RePEc:kap:jbuset:v:142:y:2017:i:4:d:10.1007_s10551-016-3111-0
    DOI: 10.1007/s10551-016-3111-0
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    3. Jiwon Yang & Jay Hyuk Rhee, 2020. "CSR disclosure against boycotts: evidence from Korea," Asian Business & Management, Palgrave Macmillan, vol. 19(3), pages 311-343, July.
    4. Small, Felicity & Mehmet, Michael & Miles, Morgan P., 2019. "Applying a causal ambush marketing framework to social media: The ‘Pleasure is Diverse’ campaign and the Australian marriage amendment," Australasian marketing journal, Elsevier, vol. 27(3), pages 149-157.
    5. Xiu, Zongfeng & Liu, Ran & Yin, Jingwei, 2022. "Confucian merchants culture, social movement and entrepreneurs’ political participation: evidence from China," International Review of Economics & Finance, Elsevier, vol. 80(C), pages 795-821.
    6. Rodolphe Durand & Panayiotis (Panikos) Georgallis, 2018. "Differential Firm Commitment to Industries Supported by Social Movement Organizations," Organization Science, INFORMS, vol. 29(1), pages 154-171, February.
    7. Gazi Islam, 2020. "Psychology and Business Ethics: A Multi-level Research Agenda," Journal of Business Ethics, Springer, vol. 165(1), pages 1-13, August.

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