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Have Global Ethical Values Emerged in the Public Relations Industry? Evidence from National and International Professional Public Relations Associations

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  • Maureen Taylor
  • Aimei Yang

Abstract

Globalization has the potential to create a network society where “there is a common cultural code of values that forms the glue of the network” (Castells, The rise of the network society: The information age: economy, society, and culture, 2000 ). This article explores if common cultural codes of values are emerging in the public relations industry by examining the codes of ethics of 41 professional public relations associations across the world. The method for the analysis was Centering Resonance Analysis, a textual analysis methodology, that uses linguistics theory to assess main concepts, their influence, and their interrelationships (Canary and Jennings, J Bus Ethics 80: 263–278, 2008 ; Corman et al., Hum Commun Res 28: 157–206, 2002 ). The research team found that six dominant themes emerged from the codes of ethics of professional communication associations: (1) professionalism, (2) advocacy, (3) moral standards, (4) clients’ interests, (5) expertise, and (6) relationships. The findings suggest that global values that will influence organizational relationships with publics are emerging in professional communication practice. Copyright Springer Science+Business Media Dordrecht 2015

Suggested Citation

  • Maureen Taylor & Aimei Yang, 2015. "Have Global Ethical Values Emerged in the Public Relations Industry? Evidence from National and International Professional Public Relations Associations," Journal of Business Ethics, Springer, vol. 130(3), pages 543-555, September.
    • Handle: RePEc:kap:jbuset:v:130:y:2015:i:3:p:543-555
    DOI: 10.1007/s10551-014-2226-4
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    References listed on IDEAS

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    1. Janet Adams & Armen Tashchian & Ted Shore, 2001. "Codes of Ethics as Signals for Ethical Behavior," Journal of Business Ethics, Springer, vol. 29(3), pages 199-211, February.
    2. Heather Canary & Marianne Jennings, 2008. "Principles and Influence in Codes of Ethics: A Centering Resonance Analysis Comparing Pre- and Post-Sarbanes-Oxley Codes of Ethics," Journal of Business Ethics, Springer, vol. 80(2), pages 263-278, June.
    3. Eyun-Jung Ki & Hong-Lim Choi & Junghyuk Lee, 2012. "Does Ethics Statement of a Public Relations Firm Make a Difference? Yes it Does!!," Journal of Business Ethics, Springer, vol. 105(2), pages 267-276, January.
    4. Cynthia Stohl & Michael Stohl & Lucy Popova, 2009. "A New Generation of Corporate Codes of Ethics," Journal of Business Ethics, Springer, vol. 90(4), pages 607-622, December.
    5. Mark S. Schwartz, 2002. "A Code of Ethics for Corporate Code of Ethics," Journal of Business Ethics, Springer, vol. 41(1), pages 27-43, November.
    6. Joseph McKinney & Carlos Moore, 2008. "International Bribery: Does a Written Code of Ethics Make a Difference in Perceptions of Business Professionals," Journal of Business Ethics, Springer, vol. 79(1), pages 103-111, April.
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    Cited by:

    1. Matilda Kolic Stanic, 2019. "Transparency in Public Relations: Evidence from Associations' Ethics Codes," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 17(2-B), pages 417-429.
    2. Kolić Stanić Matilda & Barišić Anton Florijan, 2019. "Social Responsibility and Loyalty in Public Relations Codes," Business Systems Research, Sciendo, vol. 10(2), pages 151-162, September.
    3. Rosa Chun, 2019. "How Virtuous Global Firms Say They Are: A Content Analysis of Ethical Values," Journal of Business Ethics, Springer, vol. 155(1), pages 57-73, March.

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