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Religiosity, Attitude Toward Business, and Ethical Beliefs: Hispanic Consumers in the United States

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  • Abhijit Patwardhan

    ()

  • Megan Keith

    ()

  • Scott Vitell

    ()

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    Abstract

    Growth of the Hispanic consumer population in America is changing the marketplace landscape. Due to their considerable buying power, a better understanding of Hispanic consumer behavior has become a necessity. The marketing literature has examined issues regarding religiosity and attitude toward business in regards to consumer ethical beliefs as well as research differentiating consumers on the basis of ethnicity due to their inherently different religious principles. Therefore, the present study contributes to the existing consumer ethics literature by examining the roles of religiosity and attitude toward business in determining consumer ethical beliefs. Furthermore, this study compares the relationships among religiosity, attitude toward business, and ethical beliefs at the sub-cultural level (i.e., between Hispanic and Anglo-American consumers). Survey data compare a sample of 187 predominately Catholic Hispanic consumers with a sample of 127 predominately protestant Anglo consumers. Results suggest a positive relationship between intrinsic religiousness and beliefs that questionable consumer activities are unethical. However, extrinsic religiousness does not impact consumer views as to the ethicality of consumer practices. Hispanics exhibit higher levels of extrinsic religiousness than Anglos, but no difference in terms of their intrinsic religiousness. Results also suggest that Hispanics have a more negative attitude toward business than Anglos do. Implications of these results are discussed. Copyright Springer Science+Business Media B.V. 2012

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    File URL: http://hdl.handle.net/10.1007/s10551-011-1147-8
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    Bibliographic Info

    Article provided by Springer in its journal Journal of Business Ethics.

    Volume (Year): 110 (2012)
    Issue (Month): 1 (September)
    Pages: 61-70

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    Handle: RePEc:kap:jbuset:v:110:y:2012:i:1:p:61-70

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    Web page: http://www.springerlink.com/link.asp?id=100281

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    Keywords: Hispanic consumers; Religiosity; Consumer ethics;

    References

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    1. Helmut Schneider & John Krieger & Azra Bayraktar, 2011. "The Impact of Intrinsic Religiosity on Consumers’ Ethical Beliefs: Does It Depend on the Type of Religion? A Comparison of Christian and Moslem Consumers in Germany and Turkey," Journal of Business Ethics, Springer, vol. 102(2), pages 319-332, August.
    2. T. De Bock & P. Van Kenhove & -, 2010. "Consumer Ethics: The Role of Self-Regulatory Focus," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 10/653, Ghent University, Faculty of Economics and Business Administration.
    3. T. De Bock & P. Van Kenhove, 2010. "Consumer Ethics: The Role of Self-Regulatory Focus," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 10/670, Ghent University, Faculty of Economics and Business Administration.
    4. Deshpande, Rohit & Hoyer, Wayne D & Donthu, Naveen, 1986. " The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption," Journal of Consumer Research, University of Chicago Press, vol. 13(2), pages 214-20, September.
    5. Tine Bock & Patrick Kenhove, 2010. "Consumer Ethics: The Role of Self-Regulatory Focus," Journal of Business Ethics, Springer, vol. 97(2), pages 241-255, December.
    6. Lim, Chaeyoon & Putnam, Robert David, 2010. "Religion, Social Networks, and Life Satisfaction," Scholarly Articles 11105537, Harvard Kennedy School of Government.
    7. Scott Vitell, 2009. "The Role of Religiosity in Business and Consumer Ethics: A Review of the Literature," Journal of Business Ethics, Springer, vol. 90(2), pages 155-167, November.
    8. Richins, Marsha L, 1983. " An Analysis of Consumer Interaction Styles in the Marketplace," Journal of Consumer Research, University of Chicago Press, vol. 10(1), pages 73-82, June.
    9. Muncy, James A. & Vitell, Scott J., 1992. "Consumer ethics: An investigation of the ethical beliefs of the final consumer," Journal of Business Research, Elsevier, vol. 24(4), pages 297-311, June.
    10. Scott Vitell & Jatinder Singh & Joseph Paolillo, 2007. "Consumers’ Ethical Beliefs: The Roles of Money, Religiosity and Attitude toward Business," Journal of Business Ethics, Springer, vol. 73(4), pages 369-379, July.
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    Cited by:
    1. Yuh-Jia Chen & Thomas Tang, 2013. "The Bright and Dark Sides of Religiosity Among University Students: Do Gender, College Major, and Income Matter?," Journal of Business Ethics, Springer, vol. 115(3), pages 531-553, July.

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