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Factors and motivations influencing the formation of marketing strategic alliance: Evidence from independent hotels in Egypt

Author

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  • MOHAMED NASSAR

    (Hotel Studies Department, Faculty of Tourism and Hotels, University of Alexandria, Egypt)

Abstract

Inter-firm strategic alliance has undergone immense growth in both domestic and international settings in various industries...

Suggested Citation

  • Mohamed Nassar, 2017. "Factors and motivations influencing the formation of marketing strategic alliance: Evidence from independent hotels in Egypt," Tourism Research Institute, Journal of Tourism Research, vol. 16(1), pages 157-175, June.
    • Handle: RePEc:jtr:journl:v:16:y:2017:i:1:p:157-175
    as

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    File URL: http://indexing.jotr.eu/Jotr/Volume16/V16-11.pdf
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    References listed on IDEAS

    as
    1. Mester Liana & Bugnar Nicoleta & Petrica Dana, 2009. "Strategic Alliances: From Succes To Failure," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 202-206, May.
    2. Elizabeth Webster, 1999. "The Economics of Intangible Investment," Books, Edward Elgar Publishing, number 1530.
    3. Sambasivan, Murali & Siew-Phaik, Loke & Abidin Mohamed, Zainal & Choy Leong, Yee, 2013. "Factors influencing strategic alliance outcomes in a manufacturing supply chain: Role of alliance motives, interdependence, asset specificity and relational capital," International Journal of Production Economics, Elsevier, vol. 141(1), pages 339-351.
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    More about this item

    Keywords

    Marketing strategic alliance; independent hotels; Egypt;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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