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The Importance of Compensation and Benefits on University Students¡¯ Perceptions of Organizations as Potential Employers

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  • Howard Adler
  • Richard Ghiselli

Abstract

The present study examined university students¡¯ perceptions of compensation and benefits offered by companies they seek to work for upon graduation. An extensive review of the literature indicated a need for a better understanding of perceptions of university students regarding a companies overall employer brand which included compensation and benefits as factors that affect those perceptions. Students at a major university were surveyed and indicated the items related to compensation and benefits related to brand image which were most important to them were, good medical benefits, above average retirement plans and tuition reimbursement.

Suggested Citation

  • Howard Adler & Richard Ghiselli, 2015. "The Importance of Compensation and Benefits on University Students¡¯ Perceptions of Organizations as Potential Employers," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 6(1), pages 1-9, February.
    • Handle: RePEc:jfr:jms111:v:6:y:2015:i:1:p:1-9
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    File URL: http://www.sciedu.ca/journal/index.php/jms/article/view/6200/3713
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    References listed on IDEAS

    as
    1. App, Stefanie & Merk, Janina & Buettgen, Marion, 2012. "Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 23(3), pages 262-278.
    2. Devon DelVecchio & Cheryl Jarvis & Richard Klink & Brian Dineen, 2007. "Leveraging brand equity to attract human capital," Marketing Letters, Springer, vol. 18(3), pages 149-164, September.
    3. Babar Yaqub & Dr. Muhammad Aslam Khan, 2011. "The role of Employer branding and Talent Management for Organizational Attractiveness," Far East Journal of Psychology and Business, Far East Research Centre, vol. 5(5), pages 57-65, October.
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    Cited by:

    1. Nina Pološki Vokić & Vinko Mostarac, 2019. "Is there a need for a change in employer branding practices? – a shift in employer attractiveness attributes/dimensions during the last decade," EFZG Working Papers Series 1905, Faculty of Economics and Business, University of Zagreb.

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