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The Influence of Triple Bottom Line on Strategic Positioning: An Exploratory Case Study on Differentiation through Image

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  • Hanan Alhaddi

Abstract

Using grounded theory as a methodological approach, the influence of triple bottom line (TBL) was explored as an emerging, yet substantially important phenomenon on strategic positioning through image differentiation. This study makes a contribution to the sustainability scholarship (TBL as a subset of sustainability) and the marketing scholarship by introducing and exploring the dynamics among TBL, strategic positioning, differentiation, and image. This is done by presenting The Influence of TBL on Strategic Positioning Framework, which illustrates how these four variables are connected. This work also contributes to strategic management, social investing, and human resource scholarship by suggesting the positive impact of the TBL Image (a term defined and introduced in this study) on developing long term strategies, talent acquisition and retention, and business growth within a global organization.

Suggested Citation

  • Hanan Alhaddi, 2014. "The Influence of Triple Bottom Line on Strategic Positioning: An Exploratory Case Study on Differentiation through Image," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 5(1), pages 55-72, February.
    • Handle: RePEc:jfr:jms111:v:5:y:2014:i:1:p:55-72
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    References listed on IDEAS

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    1. World Commission on Environment and Development,, 1987. "Our Common Future," OUP Catalogue, Oxford University Press, number 9780192820808.
    2. Yu-Shan Chen, 2008. "The Driver of Green Innovation and Green Image – Green Core Competence," Journal of Business Ethics, Springer, vol. 81(3), pages 531-543, September.
    3. Bryan W. Husted & José De Jesus Salazar, 2006. "Taking Friedman Seriously: Maximizing Profits and Social Performance," Journal of Management Studies, Wiley Blackwell, vol. 43(1), pages 75-91, January.
    4. Esther Gal-Or, 1987. "Strategic and Non-strategic Differentiation," Canadian Journal of Economics, Canadian Economics Association, vol. 20(2), pages 340-356, May.
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    Cited by:

    1. Clarissa Bohlmann & Leonie Krumbholz & Hannes Zacher, 2018. "The triple bottom line and organizational attractiveness ratings: The role of pro‐environmental attitude," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(5), pages 912-919, September.

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