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Influence Model Research of Brand Culture on Home Textile Consumption Behavior

Author

Listed:
  • Lingling Ju
  • Dong Yan
  • Xiaoyan Wang
  • Shouzhong Hu

Abstract

Through the analysis of the influence for brand culture on home textile consumption behavior, extracted the influence factors of brand culture on consumer behavior in home textile consumption behavior, put forward one theory model which 4 dimensions of brand culture as the independent variable, home textile consumers¡¯ purchase?attitude as an intermediate variable, home textile consumer brand choice of purchase behavior as the dependent variable, and to further establish a reasonable influence relationship model between the brand culture on home textile consumer behavior. By using SPSS, AMOS analysis software, etc, through expert interview and questionnaire investigation, comprehensive reliability analysis, factor analysis, SEM and other methods for selecting the factors and model building, to promote enterprises to form the unique brand culture characteristics.

Suggested Citation

  • Lingling Ju & Dong Yan & Xiaoyan Wang & Shouzhong Hu, 2016. "Influence Model Research of Brand Culture on Home Textile Consumption Behavior," Journal of Business Administration Research, Journal of Business Administration Research, Sciedu Press, vol. 5(1), pages 34-41, April.
    • Handle: RePEc:jfr:jbar11:v:5:y:2016:i:1:p:34-41
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    References listed on IDEAS

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    1. Annie Tubadji & Brian Osoba & Peter Nijkamp, 2015. "Culture-based development in the USA: culture as a factor for economic welfare and social well-being at a county level," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 39(3), pages 277-303, August.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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