IDEAS home Printed from https://ideas.repec.org/a/inm/ortrsc/v50y2016i2p473-488.html
   My bibliography  Save this article

Choice-Based Demand Management and Vehicle Routing in E-Fulfillment

Author

Listed:
  • Xinan Yang

    (Department of Mathematical Sciences, University of Essex, Colchester CO4 3SQ, United Kingdom)

  • Arne K. Strauss

    (Warwick Business School, University of Warwick, Coventry CV4 7AL, United Kingdom)

  • Christine S. M. Currie

    (Mathematical Sciences, University of Southampton, Southampton SO17 1BJ, United Kingdom)

  • Richard Eglese

    (Lancaster University Management School, Lancaster LA1 4YX, United Kingdom)

Abstract

Attended home delivery services face the challenge of providing narrow delivery time slots to ensure customer satisfaction, while keeping the significant delivery costs under control. To that end, a firm can try to influence customers when they are booking their delivery time slot so as to steer them toward choosing slots that are expected to result in cost-effective schedules. We estimate a multinomial logit customer choice model from historic booking data and demonstrate that this can be calibrated well on a genuine e-grocer data set. We propose dynamic pricing policies based on this choice model to determine which and how much incentive (discount or charge) to offer for each time slot at the time a customer intends to make a booking. A crucial role in these dynamic pricing problems is played by the delivery cost, which is also estimated dynamically. We show in a simulation study based on real data that anticipating the likely future delivery cost of an additional order in a given location can lead to significantly increased profit as compared with current industry practice.

Suggested Citation

  • Xinan Yang & Arne K. Strauss & Christine S. M. Currie & Richard Eglese, 2016. "Choice-Based Demand Management and Vehicle Routing in E-Fulfillment," Transportation Science, INFORMS, vol. 50(2), pages 473-488, May.
    • Handle: RePEc:inm:ortrsc:v:50:y:2016:i:2:p:473-488
    DOI: 10.1287/trsc.2014.0549
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1287/trsc.2014.0549
    Download Restriction: no
    File URL: https://libkey.io/10.1287/trsc.2014.0549?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Lawrence M. Leemis, 1991. "Nonparametric Estimation of the Cumulative Intensity Function for a Nonhomogeneous Poisson Process," Management Science, INFORMS, vol. 37(7), pages 886-900, July.
    2. Gustavo Vulcano & Garrett van Ryzin & Richard Ratliff, 2012. "Estimating Primary Demand for Substitutable Products from Sales Transaction Data," Operations Research, INFORMS, vol. 60(2), pages 313-334, April.
    3. Niels Agatz & Ann Campbell & Moritz Fleischmann & Martin Savelsbergh, 2011. "Time Slot Management in Attended Home Delivery," Transportation Science, INFORMS, vol. 45(3), pages 435-449, August.
    4. Ann Melissa Campbell & Martin Savelsbergh, 2006. "Incentive Schemes for Attended Home Delivery Services," Transportation Science, INFORMS, vol. 40(3), pages 327-341, August.
    5. Joern Meissner & Arne Strauss & Kalyan Talluri, 2011. "An Enhanced Concave Program Relaxation for Choice Network Revenue Management," Working Papers 534, Barcelona School of Economics.
    6. Asdemir, Kursad & Jacob, Varghese S. & Krishnan, Ramayya, 2009. "Dynamic pricing of multiple home delivery options," European Journal of Operational Research, Elsevier, vol. 196(1), pages 246-257, July.
    7. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555, January.
    8. Lingxiu Dong & Panos Kouvelis & Zhongjun Tian, 2009. "Dynamic Pricing and Inventory Control of Substitute Products," Manufacturing & Service Operations Management, INFORMS, vol. 11(2), pages 317-339, December.
    9. Agatz, N.A.H. & Campbell, A.M. & Fleischmann, M. & van Nunen, J.A.E.E. & Savelsbergh, M.W.P., 2008. "Demand Management Opportunities in E-fulfillment: What Internet Retailers Can Learn from Revenue Management," ERIM Report Series Research in Management ERS-2008-021-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    10. Ann Melissa Campbell & Martin W. P. Savelsbergh, 2005. "Decision Support for Consumer Direct Grocery Initiatives," Transportation Science, INFORMS, vol. 39(3), pages 313-327, August.
    11. Minsuk Suh & Goker Aydin, 2011. "Dynamic pricing of substitutable products with limited inventories under logit demand," IISE Transactions, Taylor & Francis Journals, vol. 43(5), pages 323-331.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Koch, Sebastian & Klein, Robert, 2020. "Route-based approximate dynamic programming for dynamic pricing in attended home delivery," European Journal of Operational Research, Elsevier, vol. 287(2), pages 633-652.
    2. Fleckenstein, David & Klein, Robert & Steinhardt, Claudius, 2023. "Recent advances in integrating demand management and vehicle routing: A methodological review," European Journal of Operational Research, Elsevier, vol. 306(2), pages 499-518.
    3. Yang, Xinan & Strauss, Arne K., 2017. "An approximate dynamic programming approach to attended home delivery management," European Journal of Operational Research, Elsevier, vol. 263(3), pages 935-945.
    4. Strauss, Arne & Gülpınar, Nalan & Zheng, Yijun, 2021. "Dynamic pricing of flexible time slots for attended home delivery," European Journal of Operational Research, Elsevier, vol. 294(3), pages 1022-1041.
    5. Robert Klein & Michael Neugebauer & Dimitri Ratkovitch & Claudius Steinhardt, 2019. "Differentiated Time Slot Pricing Under Routing Considerations in Attended Home Delivery," Service Science, INFORMS, vol. 53(1), pages 236-255, February.
    6. Abdollahi, Mohammad & Yang, Xinan & Nasri, Moncef Ilies & Fairbank, Michael, 2023. "Demand management in time-slotted last-mile delivery via dynamic routing with forecast orders," European Journal of Operational Research, Elsevier, vol. 309(2), pages 704-718.
    7. Lebedev, Denis & Goulart, Paul & Margellos, Kostas, 2021. "A dynamic programming framework for optimal delivery time slot pricing," European Journal of Operational Research, Elsevier, vol. 292(2), pages 456-468.
    8. Waßmuth, Katrin & Köhler, Charlotte & Agatz, Niels & Fleischmann, Moritz, 2023. "Demand management for attended home delivery—A literature review," European Journal of Operational Research, Elsevier, vol. 311(3), pages 801-815.
    9. Köhler, Charlotte & Ehmke, Jan Fabian & Campbell, Ann Melissa, 2020. "Flexible time window management for attended home deliveries," Omega, Elsevier, vol. 91(C).
    10. Avraham, Edison & Raviv, Tal, 2021. "The steady-state mobile personnel booking problem," Transportation Research Part B: Methodological, Elsevier, vol. 154(C), pages 266-288.
    11. Robert Klein & Jochen Mackert & Michael Neugebauer & Claudius Steinhardt, 2018. "A model-based approximation of opportunity cost for dynamic pricing in attended home delivery," OR Spectrum: Quantitative Approaches in Management, Springer;Gesellschaft für Operations Research e.V., vol. 40(4), pages 969-996, October.
    12. Magdalena A. K. Lang & Catherine Cleophas & Jan Fabian Ehmke, 2021. "Anticipative Dynamic Slotting for Attended Home Deliveries," SN Operations Research Forum, Springer, vol. 2(4), pages 1-39, December.
    13. Marlin W. Ulmer, 2020. "Dynamic Pricing and Routing for Same-Day Delivery," Transportation Science, INFORMS, vol. 54(4), pages 1016-1033, July.
    14. Agatz, N.A.H. & Fan, Y. & Stam, D.A., 2020. "Going green: the effect of green labels on delivery time slot choices," ERIM Report Series Research in Management ERS-2020-009-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    15. Ehmke, Jan Fabian & Campbell, Ann Melissa, 2014. "Customer acceptance mechanisms for home deliveries in metropolitan areas," European Journal of Operational Research, Elsevier, vol. 233(1), pages 193-207.
    16. Bruno P. Bruck & Filippo Castegini & Jean-François Cordeau & Manuel Iori & Tommaso Poncemi & Dario Vezzali, 2020. "A Decision Support System for Attended Home Services," Interfaces, INFORMS, vol. 50(2), pages 137-152, March.
    17. Agatz, N.A.H. & Campbell, A.M. & Fleischmann, M. & van Nunen, J.A.E.E. & Savelsbergh, M.W.P., 2008. "Demand Management Opportunities in E-fulfillment: What Internet Retailers Can Learn from Revenue Management," ERIM Report Series Research in Management ERS-2008-021-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    18. Farhad Etebari, 2020. "Pricing Competition Under Specific Discrete Choice Models," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 37(02), pages 1-14, March.
    19. van der Hagen, L. & Agatz, N.A.H. & Spliet, R. & Visser, T.R. & Kok, A.L., 2022. "Machine Learning-Based Feasibility Checks for Dynamic Time Slot Management," ERIM Report Series Research in Management ERS-2022-001-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    20. Lang, Magdalena A.K. & Cleophas, Catherine & Ehmke, Jan Fabian, 2021. "Multi-criteria decision making in dynamic slotting for attended home deliveries," Omega, Elsevier, vol. 102(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ortrsc:v:50:y:2016:i:2:p:473-488. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.