IDEAS home Printed from https://ideas.repec.org/a/inm/ormsom/v22y2020i3p430-445.html
   My bibliography  Save this article

OM Forum—Innovative Online Platforms: Research Opportunities

Author

Listed:
  • Ying-Ju Chen

    (Hong Kong University of Science and Technology, Hong Kong)

  • Tinglong Dai

    (Johns Hopkins University, Baltimore, Maryland 21218)

  • C. Gizem Korpeoglu

    (Bilkent University, 06800 Ankara, Turkey)

  • Ersin Körpeoğlu

    (University College London, London WC1E 6BT, United Kingdom)

  • Ozge Sahin

    (Johns Hopkins University, Baltimore, Maryland 21218)

  • Christopher S. Tang

    (University of California, Los Angeles, California 90095)

  • Shihong Xiao

    (Hong Kong University of Science and Technology, Hong Kong)

Abstract

Economic growth in many countries is increasingly driven by successful startups that operate as online platforms. These success stories have motivated us to define and classify various online platforms according to their business models. This study discusses strategic and operational issues arising from five types of online platforms (resource sharing, matching, crowdsourcing, review, and crowdfunding) and presents some research opportunities for operations management scholars to explore.

Suggested Citation

  • Ying-Ju Chen & Tinglong Dai & C. Gizem Korpeoglu & Ersin Körpeoğlu & Ozge Sahin & Christopher S. Tang & Shihong Xiao, 2020. "OM Forum—Innovative Online Platforms: Research Opportunities," Manufacturing & Service Operations Management, INFORMS, vol. 22(3), pages 430-445, May.
    • Handle: RePEc:inm:ormsom:v:22:y:2020:i:3:p:430-445
    DOI: 10.1287/msom.2018.0757
    as

    Download full text from publisher

    File URL: https://doi.org/10.1287/msom.2018.0757
    Download Restriction: no
    File URL: https://libkey.io/10.1287/msom.2018.0757?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Chrysanthos Dellarocas, 2003. "The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms," Management Science, INFORMS, vol. 49(10), pages 1407-1424, October.
    2. Dirk Bergemann & Alessandro Bonatti & Alex Smolin, 2018. "The Design and Price of Information," American Economic Review, American Economic Association, vol. 108(1), pages 1-48, January.
    3. Gérard P. Cachon & Kaitlin M. Daniels & Ruben Lobel, 2017. "The Role of Surge Pricing on a Service Platform with Self-Scheduling Capacity," Manufacturing & Service Operations Management, INFORMS, vol. 19(3), pages 368-384, July.
    4. Ben D. MacArthur & Richard O. C. Oreffo, 2005. "Bridging the gap," Nature, Nature, vol. 433(7021), pages 19-19, January.
    5. Elena Belavina & Karan Girotra, 2012. "The Relational Advantages of Intermediation," Management Science, INFORMS, vol. 58(9), pages 1614-1631, September.
    6. Filieri, Raffaele, 2016. "What makes an online consumer review trustworthy?," Annals of Tourism Research, Elsevier, vol. 58(C), pages 46-64.
    7. Kevin J. Boudreau & Karim R. Lakhani & Michael Menietti, 2016. "Performance responses to competition across skill levels in rank-order tournaments: field evidence and implications for tournament design," RAND Journal of Economics, RAND Corporation, vol. 47(1), pages 140-165, February.
    8. André Veiga & E. Glen Weyl & Alexander White, 2017. "Multidimensional Platform Design," American Economic Review, American Economic Association, vol. 107(5), pages 191-195, May.
    9. Ersin Körpeoğlu & Soo-Haeng Cho, 2018. "Incentives in Contests with Heterogeneous Solvers," Management Science, INFORMS, vol. 64(6), pages 2709-2715, June.
    10. Gad Allon & Achal Bassamboo & Eren B. Çil, 2012. "Large-Scale Service Marketplaces: The Role of the Moderating Firm," Management Science, INFORMS, vol. 58(10), pages 1854-1872, October.
    11. Mark Bagnoli & Barton L. Lipman, 1989. "Provision of Public Goods: Fully Implementing the Core through Private Contributions," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 56(4), pages 583-601.
    12. Joel O. Wooten & Karl T. Ulrich, 2017. "Idea Generation and the Role of Feedback: Evidence from Field Experiments with Innovation Tournaments," Production and Operations Management, Production and Operations Management Society, vol. 26(1), pages 80-99, January.
    13. Saif Benjaafar & Guangwen Kong & Xiang Li & Costas Courcoubetis, 2019. "Peer-to-Peer Product Sharing: Implications for Ownership, Usage, and Social Welfare in the Sharing Economy," Management Science, INFORMS, vol. 65(2), pages 477-493, February.
    14. Roland Strausz, 2017. "A Theory of Crowdfunding: A Mechanism Design Approach with Demand Uncertainty and Moral Hazard," American Economic Review, American Economic Association, vol. 107(6), pages 1430-1476, June.
    15. Ettore Damiano & Hao Li, 2007. "Price discrimination and efficient matching," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 30(2), pages 243-263, February.
    16. Christian Terwiesch & Yi Xu, 2008. "Innovation Contests, Open Innovation, and Multiagent Problem Solving," Management Science, INFORMS, vol. 54(9), pages 1529-1543, September.
    17. Arthur M. Geoffrion & Ramayya Krishnan, 2003. "E-Business and Management Science: Mutual Impacts (Part 1 of 2)," Management Science, INFORMS, vol. 49(10), pages 1275-1286, October.
    18. Ken Burdett & Melvyn G. Coles, 1997. "Marriage and Class," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 112(1), pages 141-168.
    19. Jesse Bockstedt & Cheryl Druehl & Anant Mishra, 2016. "Heterogeneous Submission Behavior and its Implications for Success in Innovation Contests with Public Submissions," Production and Operations Management, Production and Operations Management Society, vol. 25(7), pages 1157-1176, July.
    20. Paolo Roma & Esther Gal-Or & Rachel R. Chen, 2018. "Reward-Based Crowdfunding Campaigns: Informational Value and Access to Venture Capital," Information Systems Research, INFORMS, vol. 29(3), pages 679-697, September.
    21. Gordon Burtch & Anindya Ghose & Sunil Wattal, 2015. "The Hidden Cost of Accommodating Crowdfunder Privacy Preferences: A Randomized Field Experiment," Management Science, INFORMS, vol. 61(5), pages 949-962, May.
    22. Kevin J. Boudreau & Nicola Lacetera & Karim R. Lakhani, 2011. "Incentives and Problem Uncertainty in Innovation Contests: An Empirical Analysis," Management Science, INFORMS, vol. 57(5), pages 843-863, May.
    23. Becker, Gary S, 1973. "A Theory of Marriage: Part I," Journal of Political Economy, University of Chicago Press, vol. 81(4), pages 813-846, July-Aug..
    24. Dmitri Kuksov & J. Miguel Villas-Boas, 2010. "When More Alternatives Lead to Less Choice," Marketing Science, INFORMS, vol. 29(3), pages 507-524, 05-06.
    25. Strausz, Roland, 2017. "A Theory of Crowdfunding," Rationality and Competition Discussion Paper Series 2, CRC TRR 190 Rationality and Competition.
    26. Ming Hu & Xi Li & Mengze Shi, 2015. "Product and Pricing Decisions in Crowdfunding," Marketing Science, INFORMS, vol. 34(3), pages 331-345, May.
    27. Laurence Ales & Soo-Haeng Cho & Ersin Körpeoğlu, 2017. "Optimal Award Scheme in Innovation Tournaments," Operations Research, INFORMS, vol. 65(3), pages 693-702, June.
    28. Kanoria, Yash & Saban, Daniela, 2017. "Facilitating the Search for Partners on Matching Platforms: Restricting Agents' Actions," Research Papers 3572, Stanford University, Graduate School of Business.
    29. Wright Julian, 2004. "One-sided Logic in Two-sided Markets," Review of Network Economics, De Gruyter, vol. 3(1), pages 1-21, March.
    30. Arthur M. Geoffrion & Ramayya Krishnan, 2003. "E-Business and Management Science: Mutual Impacts (Part 2 of 2)," Management Science, INFORMS, vol. 49(11), pages 1445-1456, November.
    31. Jürgen Mihm & Jochen Schlapp, 2019. "Sourcing Innovation: On Feedback in Contests," Management Science, INFORMS, vol. 65(2), pages 559-576, February.
    32. Gad Allon & Achal Bassamboo & Eren B. Çil, 2017. "Skill Management in Large-Scale Service Marketplaces," Production and Operations Management, Production and Operations Management Society, vol. 26(11), pages 2050-2070, November.
    33. Mollick, Ethan, 2014. "The dynamics of crowdfunding: An exploratory study," Journal of Business Venturing, Elsevier, vol. 29(1), pages 1-16.
    34. Michael Luca & Georgios Zervas, 2016. "Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud," Management Science, INFORMS, vol. 62(12), pages 3412-3427, December.
    35. Terry A. Taylor, 2018. "On-Demand Service Platforms," Manufacturing & Service Operations Management, INFORMS, vol. 20(4), pages 704-720, October.
    36. Kostas Bimpikis & Shayan Ehsani & Mohamed Mostagir, 2019. "Designing Dynamic Contests," Operations Research, INFORMS, vol. 67(2), pages 339-356, March.
    37. Dellarocas, Chrysanthos, 2003. "The Digitization of Word-of-mouth: Promise and Challenges of Online Feedback Mechanisms," Working papers 4296-03, Massachusetts Institute of Technology (MIT), Sloan School of Management.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ming Hu, 2021. "From the Classics to New Tunes: A Neoclassical View on Sharing Economy and Innovative Marketplaces," Production and Operations Management, Production and Operations Management Society, vol. 30(6), pages 1668-1685, June.
    2. Sunghun Chung & Keongtae Kim & Chul Ho Lee & Wonseok Oh, 2023. "Interdependence between online peer‐to‐peer lending and cryptocurrency markets and its effects on financial inclusion," Production and Operations Management, Production and Operations Management Society, vol. 32(6), pages 1939-1957, June.
    3. Fan, Mengli & Xing, Wei & Huang, Yi, 2023. "Joint forward contract negotiation: The role of B2B procurement platforms," Journal of Business Research, Elsevier, vol. 167(C).
    4. Li Chen & Yiangos Papanastasiou, 2021. "Seeding the Herd: Pricing and Welfare Effects of Social Learning Manipulation," Management Science, INFORMS, vol. 67(11), pages 6734-6750, November.
    5. Shen, Bin & Xu, Xiaoyan & Yuan, Quan, 2020. "Selling secondhand products through an online platform with blockchain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 142(C).
    6. Xu Tian & Gongbing Bi, 2022. "Multiplicative output form and its applications to problems in the homogenous innovation contest model," OR Spectrum: Quantitative Approaches in Management, Springer;Gesellschaft für Operations Research e.V., vol. 44(3), pages 709-732, September.
    7. Xu Tian & Gongbing Bi, 2021. "Award scheme in random trial contests," Annals of Operations Research, Springer, vol. 302(1), pages 313-325, July.
    8. Xuhan Tian & Junmin (Jim) Shi & Xiangtong Qi, 2022. "Stochastic Sequential Allocations for Creative Crowdsourcing," Production and Operations Management, Production and Operations Management Society, vol. 31(2), pages 697-714, February.
    9. C. Gizem Korpeoglu & Ersin Körpeoğlu & Sıdıka Tunç, 2021. "Optimal Duration of Innovation Contests," Manufacturing & Service Operations Management, INFORMS, vol. 23(3), pages 657-675, May.
    10. Jesse Bockstedt & Cheryl Druehl & Anant Mishra, 2022. "Incentives and Stars: Competition in Innovation Contests with Participant and Submission Visibility," Production and Operations Management, Production and Operations Management Society, vol. 31(3), pages 1372-1393, March.
    11. Laurence Ales & Soo‐Haeng Cho & Ersin Körpeoğlu, 2021. "Innovation Tournaments with Multiple Contributors," Production and Operations Management, Production and Operations Management Society, vol. 30(6), pages 1772-1784, June.
    12. Gao, Sarah Yini & Lim, Wei Shi & Ye, Ziqiu, 2023. "Optimal channel strategy of luxury brands in the presence of online marketplace and copycats," European Journal of Operational Research, Elsevier, vol. 308(2), pages 709-721.
    13. Fuqiang Zhang & Xiaole Wu & Christopher S. Tang & Tianjun Feng & Yue Dai, 2020. "Evolution of Operations Management Research: from Managing Flows to Building Capabilities," Production and Operations Management, Production and Operations Management Society, vol. 29(10), pages 2219-2229, October.
    14. Yan, Nina & Xu, Xun & Tong, Tingting & Huang, Liujia, 2021. "Examining consumer complaints from an on-demand service platform," International Journal of Production Economics, Elsevier, vol. 237(C).
    15. Ersin K�rpeoglu & C. Gizem Korpeoglu & Isa Hafalir, 2020. "Parallel Innovation Contests," Working Paper Series 2020/06, Economics Discipline Group, UTS Business School, University of Technology, Sydney.
    16. Jia, Yibo & Su, Jingqin & Cui, Li & Wu, Lin & Hua Tan, Kim, 2023. "Platform business model innovation in the digitalization era: A “driver-process-result” perspective," Journal of Business Research, Elsevier, vol. 160(C).
    17. He, Bo & Mirchandani, Prakash & Shen, Qichao & Yang, Guang, 2021. "How should local Brick-and-Mortar retailers offer delivery service in a pandemic World? Self-building Vs. O2O platform," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 154(C).
    18. Yao Cui & Andrew M. Davis, 2022. "Tax-Induced Inequalities in the Sharing Economy," Management Science, INFORMS, vol. 68(10), pages 7202-7220, October.
    19. Chatterjee, Sheshadri & Chaudhuri, Ranjan & Mikalef, Patrick & Sarpong, David, 2023. "Coopetition in the platform economy from ethical and firm performance perspectives," Journal of Business Research, Elsevier, vol. 157(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Joel O. Wooten, 2022. "Leaps in innovation and the Bannister effect in contests," Production and Operations Management, Production and Operations Management Society, vol. 31(6), pages 2646-2663, June.
    2. Ho Cheung Brian Lee & Sulin Ba & Xinxin Li & Jan Stallaert, 2018. "Salience Bias in Crowdsourcing Contests," Information Systems Research, INFORMS, vol. 29(2), pages 401-418, June.
    3. Lakshminarayana Nittala & Sanjiv Erat & Vish Krishnan, 2022. "Designing internal innovation contests," Production and Operations Management, Production and Operations Management Society, vol. 31(5), pages 1963-1976, May.
    4. Nirup Menon & Anant Mishra & Shun Ye, 2020. "Beyond Related Experience: Upstream vs. Downstream Experience in Innovation Contest Platforms with Interdependent Problem Domains," Manufacturing & Service Operations Management, INFORMS, vol. 22(5), pages 1045-1065, September.
    5. Gad Allon & Volodymyr Babich, 2020. "Crowdsourcing and Crowdfunding in the Manufacturing and Services Sectors," Manufacturing & Service Operations Management, INFORMS, vol. 22(1), pages 102-112, January.
    6. Elena Belavina & Simone Marinesi & Gerry Tsoukalas, 2020. "Rethinking Crowdfunding Platform Design: Mechanisms to Deter Misconduct and Improve Efficiency," Management Science, INFORMS, vol. 66(11), pages 4980-4997, November.
    7. Segev, Ella, 2020. "Crowdsourcing contests," European Journal of Operational Research, Elsevier, vol. 281(2), pages 241-255.
    8. Swanand J. Deodhar & Samrat Gupta, 2023. "The Impact of Social Reputation Features in Innovation Tournaments: Evidence from a Natural Experiment," Information Systems Research, INFORMS, vol. 34(1), pages 178-193, March.
    9. Jesse Bockstedt & Cheryl Druehl & Anant Mishra, 2022. "Incentives and Stars: Competition in Innovation Contests with Participant and Submission Visibility," Production and Operations Management, Production and Operations Management Society, vol. 31(3), pages 1372-1393, March.
    10. Xu, Lei & Li, Dahui & Chiu, Chun-Hung & Zhang, Qing & Gao, Runpeng, 2022. "Implications of warm-glow effect and risk aversion in reward-based crowdfunding," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 160(C).
    11. Kostas Bimpikis & Ozan Candogan & Daniela Saban, 2019. "Spatial Pricing in Ride-Sharing Networks," Operations Research, INFORMS, vol. 67(3), pages 744-769, May.
    12. Bi, Gongbing & Geng, Botao & Liu, Lindong, 2019. "On the fixed and flexible funding mechanisms in reward-based crowdfunding," European Journal of Operational Research, Elsevier, vol. 279(1), pages 168-183.
    13. Xu, Yang & Zhou, Qiang & Wang, Xu, 2023. "Joint price and quality optimization strategy in crowdfunding campaign," International Journal of Production Economics, Elsevier, vol. 263(C).
    14. Laurence Ales & Soo‐Haeng Cho & Ersin Körpeoğlu, 2021. "Innovation Tournaments with Multiple Contributors," Production and Operations Management, Production and Operations Management Society, vol. 30(6), pages 1772-1784, June.
    15. Jürgen Mihm & Jochen Schlapp, 2019. "Sourcing Innovation: On Feedback in Contests," Management Science, INFORMS, vol. 65(2), pages 559-576, February.
    16. Shunyuan Zhang & Param Vir Singh & Anindya Ghose, 2019. "A Structural Analysis of the Role of Superstars in Crowdsourcing Contests," Service Science, INFORMS, vol. 30(1), pages 15-33, March.
    17. Boudreau, Kevin J. & Jeppesen, Lars Bo & Reichstein, Toke & Rullani, Francesco, 2021. "Crowdfunding as Donations to Entrepreneurial Firms," Research Policy, Elsevier, vol. 50(7).
    18. Zhaohui (Zoey) Jiang & Yan Huang & Damian R. Beil, 2022. "The Role of Feedback in Dynamic Crowdsourcing Contests: A Structural Empirical Analysis," Management Science, INFORMS, vol. 68(7), pages 4858-4877, July.
    19. Felipe, Israel José dos Santos & Mendes-Da-Silva, Wesley & Leal, Cristiana Cerqueira & Braun Santos, Danilo, 2022. "Reward crowdfunding campaigns: Time-to-success analysis," Journal of Business Research, Elsevier, vol. 138(C), pages 214-228.
    20. Daniel P. Gross, 2020. "Creativity Under Fire: The Effects of Competition on Creative Production," The Review of Economics and Statistics, MIT Press, vol. 102(3), pages 583-599, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormsom:v:22:y:2020:i:3:p:430-445. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.