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Welfare Implications of Inventory-Driven Dynamic Pricing

Author

Listed:
  • Ioannis Stamatopoulos

    (McCombs School of Business, The University of Texas at Austin, Austin, Texas 78712)

  • Naveed Chehrazi

    (McCombs School of Business, The University of Texas at Austin, Austin, Texas 78712)

  • Achal Bassamboo

    (Kellogg School of Management, Northwestern University, Evanston, Illinois 60208)

Abstract

We argue that dynamic pricing motivated by the management of inventory holding and ordering costs leads to increased operational efficiencies that could benefit firms without hurting consumers. To demonstrate this point, we equip the traditional economic order quantity (EOQ) setting with a rich set of demand models and compare social outcomes under two alternatives, dynamic and static pricing. We show that dynamic pricing generates higher retailer profits, a lower average price per unit sold, and higher sales volumes than static pricing. The mechanism behind the result is that with dynamic pricing the retailer ties the price of each unit to its holding costs, which allows him to increase the order quantity compared with static pricing and thus save on fixed ordering costs. Some of these cost savings are passed to consumers. Moreover, we demonstrate that this mechanism is robust to the presence of price-anticipating (strategic) consumer behavior.

Suggested Citation

  • Ioannis Stamatopoulos & Naveed Chehrazi & Achal Bassamboo, 2019. "Welfare Implications of Inventory-Driven Dynamic Pricing," Management Science, INFORMS, vol. 65(12), pages 5741-5765, December.
    • Handle: RePEc:inm:ormnsc:v:65:y:2019:i:12:p:5741-5765
    DOI: 10.1287/mnsc.2018.3176
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    References listed on IDEAS

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    Cited by:

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    6. Ioannis Stamatopoulos & Achal Bassamboo & Antonio Moreno, 2021. "The Effects of Menu Costs on Retail Performance: Evidence from Adoption of the Electronic Shelf Label Technology," Management Science, INFORMS, vol. 67(1), pages 242-256, January.

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