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The Study on the Store Image of Hypermarkets: An Empirical Study of Carrefour, Fe-Amart, and Costco in Taiwan

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  • Chiwei Chen

    (Zhaoqing University, China)

Abstract

The purpose of this paper is to examine the important structures of store image and how to improve a hypermarket's store image to affect customer willingness to return. This study found that the greater shopping convenience, a complete range of products, good service, and regular activities, the greater customer loyalty. The store atmosphere has no significant impact on enhancing customer loyalty. Many store customers do not pay much attention to the quality of physical and software equipment in the store, but more attention to convenience, commodity integrity, good service, and regular activities. Whether a hypermarket can provide good service is a key niche for showing its competitiveness among its competitors. The results show that the more convenient the shopping convenience, the better the service, and the more regular activities a store provides, the less likely a customer will switch to other stores for shopping.

Suggested Citation

  • Chiwei Chen, 2021. "The Study on the Store Image of Hypermarkets: An Empirical Study of Carrefour, Fe-Amart, and Costco in Taiwan," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 12(3), pages 205-221, July.
    • Handle: RePEc:igg:jabim0:v:12:y:2021:i:3:p:205-221
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    References listed on IDEAS

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    1. Mitchell, V. -W., 2001. "Re-conceptualizing consumer store image processing using perceived risk," Journal of Business Research, Elsevier, vol. 54(2), pages 167-172, November.
    2. Rossiter, John R, 2003. "How to Construct a Test of Scientific Knowledge in Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 305-310, September.
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