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Corporate social responsibility and firm market performance: a study of Indian listed companies

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  • Ron Bird
  • Geeta Duppati
  • Abhishek Mukherjee

Abstract

This paper uses the flow of information relating to the introduction of mandatory CSR expenditure in India as the vehicle to measure investor perceptions of the impact of such spending on company profitability. We use both event study and regression analysis methodology and find that when mandatory CSR spending was first mooted in mid-2008, investors started out with the expectation that more CSR expenditure would increase future corporate profitability. However, by the time that the legislation was passed in August 2012, these expectations had changed to where they expected the opposite to hold.

Suggested Citation

  • Ron Bird & Geeta Duppati & Abhishek Mukherjee, 2016. "Corporate social responsibility and firm market performance: a study of Indian listed companies," International Journal of Business Governance and Ethics, Inderscience Enterprises Ltd, vol. 11(1), pages 68-88.
    • Handle: RePEc:ids:ijbget:v:11:y:2016:i:1:p:68-88
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    References listed on IDEAS

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    1. Ron Bird & Francesco Momenté & Francesco Reggiani, 2012. "The market acceptance of corporate social responsibility: a comparison across six countries/regions," Australian Journal of Management, Australian School of Business, vol. 37(2), pages 153-168, August.
    2. Michael C. Jensen, 2010. "Value Maximization, Stakeholder Theory, and the Corporate Objective Function," Journal of Applied Corporate Finance, Morgan Stanley, vol. 22(1), pages 32-42, January.
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    7. Adrian Wai Kong Cheung, 2011. "Do Stock Investors Value Corporate Sustainability? Evidence from an Event Study," Journal of Business Ethics, Springer, vol. 99(2), pages 145-165, March.
    8. Sanjay K. Jain & Gurmeet Kaur, 2004. "Green Marketing: An Attitudinal and Behavioural Analysis of Indian Consumers," Global Business Review, International Management Institute, vol. 5(2), pages 187-205, August.
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    11. Ananda Das Gupta, 2014. "Corporate Social Responsibility," India Studies in Business and Economics, in: Business Ethics, edition 127, chapter 0, pages 161-188, Springer.
    12. Caroline Flammer, 2015. "Does Corporate Social Responsibility Lead to Superior Financial Performance? A Regression Discontinuity Approach," Management Science, INFORMS, vol. 61(11), pages 2549-2568, November.
    13. Mathur, Lynette Knowles & Mathur, Ike, 2000. "An Analysis of the Wealth Effects of Green Marketing Strategies," Journal of Business Research, Elsevier, vol. 50(2), pages 193-200, November.
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    Cited by:

    1. Manish Bansal, 2022. "Impact of mandatory CSR spending on strategic brand‐building levers: Evidence from a quasi‐natural experiment in India," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(8), pages 3620-3633, December.
    2. Anna Jessop & Nicole Wilson & Michal Bardecki & Cory Searcy, 2019. "Corporate Environmental Disclosure in India: An Analysis of Multinational and Domestic Agrochemical Corporations," Sustainability, MDPI, vol. 11(18), pages 1-33, September.
    3. Anan F. Srouji & Suzan R. Abed & Madher E. Hamdallah, 2019. "Banks performance and customers' satisfaction in relation to corporate social responsibility: mediating customer trust and spiritual leadership: what counts!," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 19(3), pages 358-384.
    4. Masoumeh Doshmanli & Yashar Salamzadeh & Aidin Salamzadeh, 2018. "Development of SMEs in an emerging economy: does corporate social responsibility matter?," International Journal of Management and Enterprise Development, Inderscience Enterprises Ltd, vol. 17(2), pages 168-191.
    5. Helen LaVan & Lori S. Cook & Ivana Zilic, 2021. "An analysis of the ethical frameworks and financial outcomes of corporate social responsibility and business press reporting of US pharmaceutical companies," International Journal of Business Governance and Ethics, Inderscience Enterprises Ltd, vol. 15(3), pages 326-355.
    6. Seçil Bal Taştan & Seyed Mehdi Mousavi Davoudi, 2019. "The relationship between socially responsible leadership and organisational ethical climate: in search for the role of leader's relational transparency," International Journal of Business Governance and Ethics, Inderscience Enterprises Ltd, vol. 13(3), pages 275-299.
    7. Ved Dilip Beloskar & S. V. D. Nageswara Rao, 2022. "Corporate Social Responsibility: Is Too Much Bad?—Evidence from India," Asia-Pacific Financial Markets, Springer;Japanese Association of Financial Economics and Engineering, vol. 29(2), pages 221-252, June.
    8. Ian Taylor, 2023. "Responsible government and responsible business: the challenge of harnessing CSR in a new epoch," International Journal of Corporate Social Responsibility, Springer, vol. 8(1), pages 1-10, December.
    9. Mukherjee, Abhishek & Bird, Ron & Duppati, Geeta, 2018. "Mandatory Corporate Social Responsibility: The Indian experience," Journal of Contemporary Accounting and Economics, Elsevier, vol. 14(3), pages 254-265.

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