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The Synergy of Tradition and Innovation Leading to Sustainable Geographical Indication Products: A Literature Review

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  • Alessandro Gocci
  • Christoph Luetge

Abstract

The traditional production of geographical indications (GIs) are struggling to react to external influences such as climate change, changing market conditions. There is a call for innovation within GI products without compromising traditional practices. In GI research, tradition and innovation are often debated because it is apparent that they exclude each other. However, there are findings that a combination of these two elements can have effects on sustainability. Through acknowledging the synergy, diversification strategies are commonly used; those have a remarkable effect on all dimensions of sustainability (social, economic, environmental). The aim of this paper is to show evidence from literature stating that the incorporated tradition of GI products can exist in synergy with innovation. The TISyn (tradition-innovation synergy) model is presented as starting point for future research on this matter. We conclude that focusing on innovation within the GI scheme is required for a changing focus on sustainable productions. However, examples show that without taking tradition into account, GI stakeholders obtain negative outcomes.

Suggested Citation

  • Alessandro Gocci & Christoph Luetge, 2020. "The Synergy of Tradition and Innovation Leading to Sustainable Geographical Indication Products: A Literature Review," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 10(1), pages 152-152, July.
    • Handle: RePEc:ibn:jmsjnl:v:10:y:2020:i:1:p:152
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    References listed on IDEAS

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    5. Kuhne, Bianka & Gellynck, Xavier, 2009. "Food Chain Networks as a Leverage for Innovation Capacity," 2009 International European Forum, February 15-20, 2009, Innsbruck-Igls, Austria 59200, International European Forum on System Dynamics and Innovation in Food Networks.
    6. Angelo Riviezzo & Antonella Garofano & Julien Granata & Samaneh Kakavand, 2017. "Using terroir to exploit local identity and cultural heritage in marketing strategies: An exploratory study among Italian and French wine producers," Post-Print hal-02017371, HAL.
    7. Cozzi, Elena & Arfini, Filippo & Donati, Michele & Guareschi, Marianna & Mancini, Maria Cecilia & Menozzi, Davide & Veneziani, Mario, 2018. "The socio economic sustainability of food quality scheme Parmigiano Reggiano Case Study," 166th Seminar, August 30-31, 2018, Galway, West of Ireland 276211, European Association of Agricultural Economists.
    8. Angelo Riviezzo & Antonella Garofano & Julien Granata & Samaneh Kakavand, 2017. "Using terroir to exploit local identity and cultural heritage in marketing strategies: An exploratory study among Italian and French wine producers," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(2), pages 136-149, May.
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    Cited by:

    1. Alessandro Gocci & Christoph Luetge & Hristos Vakoufaris, 2020. "Between Tradition and Sustainable Innovation: Empirical Evidence for the Role of Geographical Indications," International Business Research, Canadian Center of Science and Education, vol. 13(9), pages 101-101, September.
    2. Sara Cavagnero & Simona Giordano, 2022. "Sui Generis Geographical Indications Fostering Localized Sustainable Fashion: A Cross-Industry Assessment," Sustainability, MDPI, vol. 14(9), pages 1-21, April.
    3. Bixian Lou & Xiaopeng Fu & Boyi Xue, 2023. "Effectiveness, Problems, and Transformation of Geographical Indications in the Context of Rural Revitalization: Evidence from Pengshui in Chongqing," Sustainability, MDPI, vol. 15(11), pages 1-20, May.
    4. Guilherme Silva Fracarolli, 2021. "Mapping Online Geographical Indication: Agrifood Products on E-Commerce Shelves of Mercosur and the European Union," Economies, MDPI, vol. 9(2), pages 1-20, May.

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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