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Corporate Initiatives And Strategies To Meet The Environmental Challenges – Contributions Towards A Green Economic Development

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  • OGREAN Claudia

    (Lucian Blaga University of Sibiu, Romania)

Abstract

The paper aims to emphasize, based on an interdisciplinary and multi-level approach, on the actual and potential contributions of businesses towards a green economic development – through the positive integration of the environmental challenges within their initiatives and strategies. The main objectives that the paper will target in order to accomplish this mission are: (1). to outline the general framework of the green economic development – the evolution of the concept and the motives of its concerns, its main approaches and dimensions, and the most important impacts humankind has on the green economic development within a (desirable never ending) process of mutual interdependencies; (2). to identify the specific environmental challenges businesses could and have to address in order to support the green economic development – through an integrative approach, taking into account different contexts, industries and stakeholders (in terms of long-and-short terms, incentives-and-constraints) as well as their synergetic influences on the business decisions; (3). to analyze particular initiatives and strategies (their reasons, contents and impacts) which have been successfully developed by companies aiming at internalizing the environmental imperative – and to argue in favor of a new business model, able to end, through the green economic development, a virtuous circle of co-evolution between businesses and the environment.

Suggested Citation

  • OGREAN Claudia, 2015. "Corporate Initiatives And Strategies To Meet The Environmental Challenges – Contributions Towards A Green Economic Development," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 10(3), pages 62-70, December.
    • Handle: RePEc:blg:journl:v:10:y:2015:i:3:p:62-70
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    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/1036ogrean.pdf
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    References listed on IDEAS

    as
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