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Chinese Students¡¯ Knowledge of Environmentally and Socially Sustainable Apparel and Sustainable Purchase Intentions

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  • Lauren Reiter
  • Joy Kozar

Abstract

Although many studies have focused on the relationship between consumers¡¯ purchase intentions and their knowledge and attitudes of socially and environmentally responsible issues pertaining to the apparel and textiles (AT) industry, few studies have focused on consumers outside the US and UK. Therefore, the purpose of this study was to better understand the sustainability knowledge, attitudes, and purchasing intentions of Chinese consumers. A paper questionnaire consisting of approximately 80 questions and five scales was given to 52 Chinese undergraduate students enrolled in a course at a university located in the Zhejiang province of China during the summer of 2015. As a result of the data analysis, the Chinese students were much more informed of environmental issues within the AT industry as compared to issues of social responsibility, yet also reported strong attitudes regarding the treatment and safety of workers in AT production and how these issues might influence their purchasing intentions.

Suggested Citation

  • Lauren Reiter & Joy Kozar, 2016. "Chinese Students¡¯ Knowledge of Environmentally and Socially Sustainable Apparel and Sustainable Purchase Intentions," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(3), pages 12-21, June.
    • Handle: RePEc:ibn:ijmsjn:v:8:y:2016:i:3:p:12-21
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    References listed on IDEAS

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    1. Chong Ju Choi & Carla C. J. M. Millar & Caroline Y. L. Wong, 2005. "Knowledge and the State," Palgrave Macmillan Books, in: Knowledge Entanglements, chapter 0, pages 19-38, Palgrave Macmillan.
    2. Antony Young, 2014. "1 + 1 = 3," Palgrave Macmillan Books, in: Brand Media Strategy, edition 0, chapter 0, pages 81-99, Palgrave Macmillan.
    3. Joy M. Kozar & Kim Y. Hiller Connell, 2013. "Socially and environmentally responsible apparel consumption: knowledge, attitudes, and behaviors," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 9(2), pages 315-324, May.
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    Cited by:

    1. Li Zhao & Stacy H. Lee & Muzhen Li & Peng Sun, 2022. "The Use of Social Media to Promote Sustainable Fashion and Benefit Communications: A Data-Mining Approach," Sustainability, MDPI, vol. 14(3), pages 1-14, January.

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    More about this item

    Keywords

    Chinese consumers; sustainability; apparel; social responsibility; purchase intentions; environmental responsibility;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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