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Exploring the Relationship among Export Resources, Exporting Capability & Exporter-Foreign Distributers relationship on Export Performance: In the Case of Exporting Companies in Ethiop

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  • Getie Andualem Imiru

Abstract

Export Performance and Economic Growth Relations are becoming the main agenda in the international and regional development programs around the world. The purpose of this study was to exploring the Relationship between Export Resources, Exporting Capability, Exporter-Foreign Distributers Relationship and their effect on Export Performance. Despite the fact that 300 questionnaires were issued to a random sample of Ethiopian exporters, 291 questionnaires were returned at the end of the data collection process, yielding a 97 percent response rate. Proportional stratified sampling approaches were used to sample small, medium, and large export businesses. The relationship between the exporter and the distributor, as well as the management of export resources, has a positive and significant impact on export performance. On the other side, export capabilities failed to mediate the relationship between export resources and export performance. The connection between Export Resources and Export Performance was mediated by Managing the Exporter-Distributor Relationship. Ethiopian exporters should focus on building strong ties with international distributors headquartered either at home or in the host countries to boost their export performance. Future research could look into the differences in the export business between larger, medium, and small exporters, all of whom have different resources, qualified personnel, bargaining strength, and so on. Finally, Resource capability’s failure to mediate Export resources and export performance warrants further investigation. For undeveloped countries like Ethiopia, export is a critical component of economic growth and long-term development. As a result, policymakers should work to improve the country’s export performance by increasing credit availability, simplifying export sector laws, and formulating short-term, medium-term, and long-term export growth plans. To enhance trade, the government should aid exporters in creating, nurturing, and growing stronger cooperation among national, regional, and worldwide distributors.

Suggested Citation

  • Getie Andualem Imiru, 2022. "Exploring the Relationship among Export Resources, Exporting Capability & Exporter-Foreign Distributers relationship on Export Performance: In the Case of Exporting Companies in Ethiop," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 14(1), pages 1-60, December.
    • Handle: RePEc:ibn:ijmsjn:v:14:y:2022:i:1:p:60
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    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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