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Stakeholder Perception Of Corporate Social Responsibility

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  • Petra F.A. Dilling

Abstract

As corporate social responsibility receives increased attention by company stakeholders, researchers are also increasingly exploring corporate social responsibility, its causes and implications. However little is known about the perception of corporate social responsibility. This study explores the link between stakeholder perception of corporate social responsibility and its relationship with underlying factors. The findings suggest that age of the corporation, community involvement, and cultural diversity have a significant influence on corporate social responsibility perception by stakeholders. Another importance is issue is the existence of a published corporate social responsibility or sustainability report. No significant results were found for the sustainable use of natural resources and Dow Jones Sustainability Index inclusion. The study concludes with recommendations for corporations on how they can enhance perception of corporate social responsibility by stakeholders.

Suggested Citation

  • Petra F.A. Dilling, 2011. "Stakeholder Perception Of Corporate Social Responsibility," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 4(2), pages 23-34.
    • Handle: RePEc:ibf:ijmmre:v:4:y:2011:i:2:p:23-34
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    References listed on IDEAS

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    Cited by:

    1. Chee Yoong Liew & Bee Lian Song, 2017. "Consumers¡¯ Perception on Organisational Corporate Social Responsibility Practices and its Implications on Consumer Attitude: Evidence from the Malaysian Telecommunication Industry," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 7(4), pages 112-122, December.
    2. Maigana Amsami & Siddiq Balal Ibrahim & Abd Elsalam A. Hamid, 2020. "Influence of corporate social responsibility actions on customer loyalty towards Nigerian retail banks within north eastern Nigeria," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 10(2), pages 40-52, February.
    3. Michael O. Erdiaw‐Kwasie & Khorshed Alam & Enamul Kabir, 2017. "Modelling Corporate Stakeholder Orientation: Does the Relationship Between Stakeholder Background Characteristics and Corporate Social Performance Matter?," Business Strategy and the Environment, Wiley Blackwell, vol. 26(4), pages 465-479, May.
    4. Petra F. A. Dilling, 2016. "Reporting on Long-Term Value Creation—The Example of Public Canadian Energy and Mining Companies," Sustainability, MDPI, vol. 8(9), pages 1-26, September.
    5. Carolin Decker & Annika Baade, 2016. "Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit," Journal of Brand Management, Palgrave Macmillan, vol. 23(6), pages 648-665, November.

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    More about this item

    Keywords

    corporate social responsibility; stakeholder perception; sustainability reporting; cultural diversity; community investment; sustainable use of natural resources;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • M49 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Other
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development

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