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Building the Competitive Position of an Enterprise with the Creation of Value for Customers

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  • Slawomir Czarniewski

Abstract

Building a competitive position requires taking a number of different actions. One of these actions may be to focus on the values offered to customers. Customer value is usually something that solves a problem for the consumer (recipient), prevents frustration, as well as prevents any sense of discomfort. The basis for the creation and management of customer value is the construction of a set of diverse values for customers, aiming to satisfy their needs, and what more – to solve their problem. Each company must create its own map of values for its chosen clients that can provide the company with a competitive advantage. The aim of this discussion is an attempt to present an approach to long-term development of a company, based on the strategic dimensions of providing value for customers. A strategic approach may be an important element of achieving competitive advantage.

Suggested Citation

  • Slawomir Czarniewski, 2014. "Building the Competitive Position of an Enterprise with the Creation of Value for Customers," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(12), pages 270-279, December.
    • Handle: RePEc:hur:ijarbs:v:4:y:2014:i:12:p:270-279
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    References listed on IDEAS

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    1. Labedz, Chester S & Lee, Jegoo, 2011. "The mental models of HR professionals as strategic partners," Journal of Management & Organization, Cambridge University Press, vol. 17(1), pages 56-76, January.
    2. Slawomir Czarniewski, 2014. "Social Networks as a Source of New Value," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 4(4), pages 9-15, October.
    3. Baruch Lev & Christine Petrovits & Suresh Radhakrishnan, 2010. "Is doing good good for you? how corporate charitable contributions enhance revenue growth," Strategic Management Journal, Wiley Blackwell, vol. 31(2), pages 182-200, February.
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