IDEAS home Printed from https://ideas.repec.org/a/hig/fsight/v14y2020i3p41-54.html
   My bibliography  Save this article

Mapping the Technological Landscape to Accelerate Innovation

Author

Listed:
  • Jay Paap

    (Paap Associates (USA))

Abstract

The quality of an innovative idea and the likelihood that it will lead to a successful new product or service is directly related to the quality of the information that is used to generate the idea and assess its value. Ideas based on a poor understanding of the underlying need or technologies that might be used to address that need will rarely succeed. An assessment of market attractiveness based on faulty estimates of customer readiness for your innovation and current or potential competitors’ activities and their likely response to your offering is a high-risk effort. To successfully innovate, organizations need to have the best information possible to support their development efforts and up-to-date information on the eternal factors affecting an innovative project’s success so they can decide whether it is worth continuing. Competitive Technical Intelligence (CTI) is a branch of Competitive Intelligence (CI) that provides those developing new technologies, products, and services the information required to make better project selection decisions by ensuring the organization has the best information possible on customer needs, technology options (including using external collaborations to speed development and manage risk), and the competitive environment. CTI continues to provide value throughout the development process by alerting project managers to changes that might affect the attractiveness of a project under development. While CTI shares many tools and approaches with other forms of CI, it has special characteristics that call for a different way of managing the intelligence collection and analysis. Specifically, it is common to supplement the CTI staff’s capabilities in ways not often found in other types of CI by leveraging the interest, knowledge, and skills of their users, the technical staff. Drawing on over half a century of research on technology forecasting and innovation, and several decades of the author’s working with organizations to establish CTI programs, this article outlines where and how CTI can help organizations enhance their innovative efforts.

Suggested Citation

  • Jay Paap, 2020. "Mapping the Technological Landscape to Accelerate Innovation," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 14(3), pages 41-54.
    • Handle: RePEc:hig:fsight:v:14:y:2020:i:3:p:41-54
    as

    Download full text from publisher

    File URL: https://foresight-journal.hse.ru/data/2020/09/22/1584486767/4-Paap-41-54.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rothwell, R. & Freeman, C. & Horlsey, A. & Jervis, V. T. P. & Robertson, A. B. & Townsend, J., 1974. "SAPPHO updated - project SAPPHO phase II," Research Policy, Elsevier, vol. 3(3), pages 258-291, November.
    2. Rothwell, R. & Freeman, C. & Horsley, A. & Jervis, V. T. P. & Robertson, A. B. & Townsend, J., 1993. "SAPPHO updated -- project SAPPHO phase II," Research Policy, Elsevier, vol. 22(2), pages 110-110, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. E. V. Lukin, 2022. "Regulation of Interregional Value Chains: Problems of Analysis and Modeling," Studies on Russian Economic Development, Springer, vol. 33(1), pages 11-21, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Maxim Kotsemir & Alexander Abroskin & Dirk Meissner, 2013. "Innovation concepts and typology – an evolutionary discussion," HSE Working papers WP BRP 05/STI/2013, National Research University Higher School of Economics.
    2. Kotsemir, Maxim & Meissner, Dirk, 2013. "Conceptualizing the Innovation Process – Trends and Outlook," MPRA Paper 46504, University Library of Munich, Germany.
    3. McIvor, R. & Humphreys, P., 2004. "Early supplier involvement in the design process: lessons from the electronics industry," Omega, Elsevier, vol. 32(3), pages 179-199, June.
    4. Fagerberg, Jan & Fosaas, Morten & Bell, Martin & Martin, Ben R., 2011. "Christopher Freeman: social science entrepreneur," Research Policy, Elsevier, vol. 40(7), pages 897-916, September.
    5. Aija Leiponen, 2005. "Core complementarities of the corporation: organization of an innovating firm," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 26(6), pages 351-365.
    6. Ragatz, Gary L. & Handfield, Robert B. & Petersen, Kenneth J., 2002. "Benefits associated with supplier integration into new product development under conditions of technology uncertainty," Journal of Business Research, Elsevier, vol. 55(5), pages 389-400, May.
    7. Ben Martin, 2010. "Science Policy Research: Having an Impact on Policy?," Seminar Briefing 000197, Office of Health Economics.
    8. Ki H. Kang & Jina Kang, 2009. "How Do Firms Source External Knowledge for Innovation? Analyzing Effects of Different Knowledge Sourcing Methods," TEMEP Discussion Papers 200907, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Aug 2009.
    9. Nambisan, Satish & Wright, Mike & Feldman, Maryann, 2019. "The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes," Research Policy, Elsevier, vol. 48(8), pages 1-1.
    10. Joachim Henkel & Eric von Hippel, 2005. "Welfare Implications of User Innovation," The Journal of Technology Transfer, Springer, vol. 30(2_2), pages 73-87, January.
    11. Bruno Cassiman & Reinhilde Veugelers, 2006. "In Search of Complementarity in Innovation Strategy: Internal R& D and External Knowledge Acquisition," Management Science, INFORMS, vol. 52(1), pages 68-82, January.
    12. Martin, Paul V., 2018. "Managing the risks of ecosystem services markets," Ecosystem Services, Elsevier, vol. 29(PB), pages 404-410.
    13. Flowers, Stephen, 2008. "Harnessing the hackers: The emergence and exploitation of Outlaw Innovation," Research Policy, Elsevier, vol. 37(2), pages 177-193, March.
    14. Satish Nambisan & Robert A. Baron, 2010. "Different Roles, Different Strokes: Organizing Virtual Customer Environments to Promote Two Types of Customer Contributions," Organization Science, INFORMS, vol. 21(2), pages 554-572, April.
    15. Natário, Maria Manuela & Almeida Couto, João Pedro & Couto de Sousa, Maura Helena, 2012. "Innovation Processes of SMEs in Less Favoured Municipalities of Portugal," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 22, pages 81-103.
    16. Barbara Chambers & Ruth Walker & Jun Feng & Yuanyuan Gu, 2021. "The silver tsunami: an enquiry into the financial needs, preferences and behaviours of retirees," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 61(1), pages 645-687, March.
    17. Maltz, Elliot & Souder, William E. & Kumar, Ajith, 2001. "Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions," Journal of Business Research, Elsevier, vol. 52(1), pages 69-82, April.
    18. Jason P. Davis & Yulia Muzyrya & Pai-Ling Yin, 2014. "Experimentation Strategies and Entrepreneurial Innovation: Inherited Market Differences in the iPhone Ecosystem," Discussion Papers 13-029, Stanford Institute for Economic Policy Research.
    19. Leiponen, Aija, . "Essays in the Economics of Knowledge: Innovation, Collaboration, and Organizational Complementarities," ETLA A, The Research Institute of the Finnish Economy, number 31.
    20. Ki H. Kang & Jina Kang, 2009. "Does Partner Type Matter in R&D Collaboration for Product Innovation?," TEMEP Discussion Papers 200906, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Aug 2009.

    More about this item

    Keywords

    innovation; competitive intelligence; competitive technical intelligence; scenarios; technology forecasting; project management; stage gate;
    All these keywords.

    JEL classification:

    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • O20 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - General
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hig:fsight:v:14:y:2020:i:3:p:41-54. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Nataliya Gavrilicheva or Mikhail Salazkin (email available below). General contact details of provider: https://edirc.repec.org/data/hsecoru.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.