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Tourist Satisfaction Enhancement Using Mobile QR Code Payment: An Empirical Investigation

Author

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  • Liguo Lou

    (College of Business Administration, Chonnam National University, 77 Yongbong-Ro, Buk-Gu, Kwang-Ju 61186, Korea)

  • Zilu Tian

    (Henan University of Animal Husbandry and Economy, No. 2, Yingcai Street, Huiji District, Zhengzhou 450044, China)

  • Joon Koh

    (College of Business Administration, Chonnam National University, 77 Yongbong-Ro, Buk-Gu, Kwang-Ju 61186, Korea)

Abstract

Innovative technologies have greatly changed people’s lives, including their travel experiences. This study investigates the antecedents and outcomes of the quick response (QR) code payment technology used in tourism to provide empirical evidence that mobile technologies can be used to enhance tourist satisfaction. An empirical analysis using 247 field survey responses reveals that relative advantage, compatibility, and observability innovation attributes significantly affect tourists’ attitudes positively toward QR code payment services, which results in their use of the technology while traveling. However, image—the subjective norm in innovation diffusion—has no effect on such use. Furthermore, the study confirms that the use of the QR code payment technology in tourism influences an individual’s transaction satisfaction and travel satisfaction, suggesting that this technology can be used to advance the tourism industry. Theoretical and practical implications of the findings and future research directions are also discussed.

Suggested Citation

  • Liguo Lou & Zilu Tian & Joon Koh, 2017. "Tourist Satisfaction Enhancement Using Mobile QR Code Payment: An Empirical Investigation," Sustainability, MDPI, vol. 9(7), pages 1-14, July.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:7:p:1186-:d:103873
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    Cited by:

    1. Ligang Liu & Yang Zhou & Xiao Sun, 2023. "The Impact of the Wellness Tourism Experience on Tourist Well-Being: The Mediating Role of Tourist Satisfaction," Sustainability, MDPI, vol. 15(3), pages 1-23, January.
    2. Chunyu Jiang & Seuk Wai Phoong, 2023. "A ten-year review analysis of the impact of digitization on tourism development (2012–2022)," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.
    3. Briana M. Martinez & Laura E. McAndrews, 2023. "Do you take...? The effect of mobile payment solutions on use intention: an application of UTAUT2," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 458-469, September.
    4. Ayatulloh Michael Musyaffi & Razana Juhaida Johari & Christian Wiradendi Wolor & Amer Azlan Abdul Jamal & Anaya Zahra Santika & Muhammad Arifsyah Arifi, 2023. "The Innovativeness and Value of Quick Response Code Payment for MSMEs: The Influence of Security-Related Factor," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 89-107.
    5. Zhunzhun Liu & Shenglin Ben & Ruidong Zhang, 2019. "Factors affecting consumers’ mobile payment behavior: a meta-analysis," Electronic Commerce Research, Springer, vol. 19(3), pages 575-601, September.

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