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Community Leadership in Rural Tourism Development: A Tale of Two Ancient Chinese Villages

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  • Keshuai Xu

    (School of Tourism and Urban Management, Jiangxi University of Finance and Economics, Nanchang 330000, China)

  • Jin Zhang

    (School of Tourism and Urban Management, Jiangxi University of Finance and Economics, Nanchang 330000, China)

  • Fengjun Tian

    (School of Tourism and Urban Management, Jiangxi University of Finance and Economics, Nanchang 330000, China)

Abstract

Researchers are paying increasing attention to questions of community leadership and rural tourism development. Based on leadership theories and the literature on community leadership and tourism development, this study developed a framework for community leadership in rural tourism development and used it to examine two ancient Chinese villages. We used the longitudinal case study method to collect data, and we used textual analysis to analyze these data. The results show that the rebel leadership characteristic of confrontational actions played an important role in starting the tourism industry in both villages. However, this leadership was difficult to maintain because community leaders and residents had limited power compared to that of outsiders. Losing control of tourism development in the two villages led to banal management, which prevented the emergence of strong community leadership. In the future, we argue that resilient community leadership should be nurtured in the two villages to address more complex problems occurring in tourism development, such as those characterized by vision tensions and conflicts of interest among the stakeholders affected by tourism development. Finally, we suggest that, based on the longitudinal method, future research can focus on the relationship between resilient leadership and the resilience of tourism communities.

Suggested Citation

  • Keshuai Xu & Jin Zhang & Fengjun Tian, 2017. "Community Leadership in Rural Tourism Development: A Tale of Two Ancient Chinese Villages," Sustainability, MDPI, vol. 9(12), pages 1-22, December.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:12:p:2344-:d:123143
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    References listed on IDEAS

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    Cited by:

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    2. Weiwei Zhou & Li-Yu Chen & Rung-Jiun Chou, 2021. "Important Factors Affecting Rural Tourists’ Aesthetic Experience: A Case Study of Zoumatang Village in Ningbo," Sustainability, MDPI, vol. 13(14), pages 1-24, July.
    3. Hendri Hermawan ADINUGRAHA & Ahmad ROFIQ & Ahmad Hasan Asy'ari ULAMA'I, 2019. "Prespective Review Of Islamic Study Towards Qaryah Mubarakah’S (The Blessed Village) Values In The Tourism Village," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 6(2), pages 63-88, November.
    4. Yugang He & Xiaodan Gao & Renhong Wu & Yinhui Wang & Baek-Ryul Choi, 2021. "How Does Sustainable Rural Tourism Cause Rural Community Development?," Sustainability, MDPI, vol. 13(24), pages 1-20, December.
    5. Setiawan Priatmoko & Moaaz Kabil & Yitno Purwoko & Lóránt Dénes Dávid, 2021. "Rethinking Sustainable Community-Based Tourism: A Villager’s Point of View and Case Study in Pampang Village, Indonesia," Sustainability, MDPI, vol. 13(6), pages 1-15, March.

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