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A Pro-Environmental Reasoned Action Model for Measuring Citizens’ Intentions regarding Ecolabel Product Usage

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  • Reny Nadlifatin

    (Department of Industrial Management, National Taiwan University of Science and Technology, 43, Keelung Rd, Da’an Dist, Taipei 106, Taiwan
    Department of Informatics Engineering, University of 17 Agustus 1945 Surabaya, 45th Semolowaru, Surabaya 60118, Indonesia)

  • Shu-Chiang Lin

    (Department of Industrial Management, National Taiwan University of Science and Technology, 43, Keelung Rd, Da’an Dist, Taipei 106, Taiwan)

  • Yulia Puspa Rachmaniati

    (Department of Industrial Management, National Taiwan University of Science and Technology, 43, Keelung Rd, Da’an Dist, Taipei 106, Taiwan)

  • Satria Fadil Persada

    (Department of Business Management, Institut Teknologi Sepuluh Nopember (ITS), Surabaya 60111, Indonesia)

  • Mohammad Razif

    (Department of Environmental Engineering, Institut Teknologi Sepuluh Nopember (ITS), Surabaya 60111, Indonesia)

Abstract

Ecolabel products are one approach towards environmental sustainability. Ecolabel programs have been socialized by governments all over the world to reduce environmental harm caused by the daily life cycles of the products that citizens use. The present study was aimed at measuring citizens’ behavior intention (BI) regarding ecolabel product usage. An extended theory of reasoned action (TRA), namely that of pro-environmental reasoned action (PERA), is used as the predictor model. A total of 213 questionnaire data, collected from citizens of Indonesia, was analyzed using structural equation modeling. The analysis results show that the PERA model is able to describe 68% of citizens’ BI regarding ecolabel product usage. The analysis results also reveal that attitude is a key determinant factor. Several practical suggestions based on the results can be used as input for policy makers and company management to consider in their efforts to increase citizens’ BI to use ecolabel products.

Suggested Citation

  • Reny Nadlifatin & Shu-Chiang Lin & Yulia Puspa Rachmaniati & Satria Fadil Persada & Mohammad Razif, 2016. "A Pro-Environmental Reasoned Action Model for Measuring Citizens’ Intentions regarding Ecolabel Product Usage," Sustainability, MDPI, vol. 8(11), pages 1-10, November.
    • Handle: RePEc:gam:jsusta:v:8:y:2016:i:11:p:1165-:d:82635
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    13. Paola Briganti & Concetta Metallo & Maria Margherita Pagliuca & Luisa Varriale, 2023. "Exploring Citizens’ Behavior to Promote Environmental Sustainability: The Role of Information Overload and Urban Sustainable Policies," Sustainability, MDPI, vol. 15(5), pages 1-17, February.
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