IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2023i1p250-d1308400.html
   My bibliography  Save this article

Measuring the Motivation: A Scale for Positive Consequences in Pro-Environmental Behavior

Author

Listed:
  • Insook Ahn

    (Department of Family and Consumer Sciences, New Mexico State University, Las Cruces, NM 88003-8003, USA)

  • Soo Hyun Kim

    (Retailing and Consumer Science, University of Arizona, Tucson, AZ 85721-0078, USA)

Abstract

This two-part research study presents the development, validation, and assessment of a measurement scale designed to evaluate the positive consequences of pro-environmental behavior. Study 1 successfully constructed a scale with two factors: positive consequences for self (PCS) and positive consequences for the environment (PCE). Data collected from a diverse sample in the USA was analyzed using exploratory and confirmatory factor analyses, establishing the scale’s reliability and construct validity. In Study 2, the nomological validity of the scale was examined, revealing significant relationships between values, positive consequences, anticipated positive emotions, and intentions to purchase pro-environmental products. Notably, biospheric and egoistic values were associated with different aspects of positive consequences, indicating the multifaceted nature of motivation for pro-environmental actions. Positive emotions mediated the impact of values and consequences on purchasing intentions. These findings provide valuable insights into the decision-making processes behind eco-friendly product purchases and contribute to understanding pro-environmental behavior. Future research can build on these findings to promote sustainable consumption in diverse contexts.

Suggested Citation

  • Insook Ahn & Soo Hyun Kim, 2023. "Measuring the Motivation: A Scale for Positive Consequences in Pro-Environmental Behavior," Sustainability, MDPI, vol. 16(1), pages 1-19, December.
    • Handle: RePEc:gam:jsusta:v:16:y:2023:i:1:p:250-:d:1308400
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/1/250/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/1/250/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Bearden, William O & Hardesty, David M & Rose, Randall L, 2001. "Consumer Self-Confidence: Refinements in Conceptualization and Measurement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(1), pages 121-134, June.
    2. Clive L. Spash, 2006. "Non-Economic Motivation for Contingent Values: Rights and Attitudinal Beliefs in the Willingness To Pay for Environmental Improvements," Land Economics, University of Wisconsin Press, vol. 82(4), pages 602-622.
    3. Weitao Zhang & Adaviah Mas’od & Zuraidah Sulaiman, 2022. "Moderating Effect of Collectivism on Chinese Consumers’ Intention to Adopt Electric Vehicles—An Adoption of VBN Framework," Sustainability, MDPI, vol. 14(19), pages 1-35, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kenter, Jasper O. & Bryce, Rosalind & Christie, Michael & Cooper, Nigel & Hockley, Neal & Irvine, Katherine N. & Fazey, Ioan & O’Brien, Liz & Orchard-Webb, Johanne & Ravenscroft, Neil & Raymond, Chr, 2016. "Shared values and deliberative valuation: Future directions," Ecosystem Services, Elsevier, vol. 21(PB), pages 358-371.
    2. Lucia Reisch & Clive L Spash & Sabine Bietz, 2008. "Sustainable Consumption and Mass Communication: A German Experiment," Socio-Economics and the Environment in Discussion (SEED) Working Paper Series 2008-12, CSIRO Sustainable Ecosystems.
    3. Cornelis, Erlinde & Peter, Paula C., 2017. "The real campaign: The role of authenticity in the effectiveness of advertising disclaimers in digitally enhanced images," Journal of Business Research, Elsevier, vol. 77(C), pages 102-112.
    4. Xiaolan Qian & Wenchen Han & Junzhong Yang, 2024. "From the DeGroot Model to the DeGroot-Non-Consensus Model: The Jump States and the Frozen Fragment States," Mathematics, MDPI, vol. 12(2), pages 1-13, January.
    5. Johannes D. Hattula & Walter Herzog & Ravi Dhar, 2023. "The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood," Marketing Letters, Springer, vol. 34(1), pages 35-53, March.
    6. Ojea, Elena & Loureiro, Maria L., 2007. "Altruistic, egoistic and biospheric values in willingness to pay (WTP) for wildlife," Ecological Economics, Elsevier, vol. 63(4), pages 807-814, September.
    7. Ahlheim, Michael & Frör, Oliver & Langenberger, Gerhard & Pelz, Sonna, 2014. "Chinese urbanites and the preservation of rare species in remote parts of the country: the example of eaglewood," MPRA Paper 62897, University Library of Munich, Germany, revised 11 Dec 2014.
    8. Szabó, Zoltán, 2011. "Reducing protest responses by deliberative monetary valuation: Improving the validity of biodiversity valuation," Ecological Economics, Elsevier, vol. 72(C), pages 37-44.
    9. Chunlin Yuan & Shuman Wang & Yue Liu, 2023. "AI service impacts on brand image and customer equity: empirical evidence from China," Journal of Brand Management, Palgrave Macmillan, vol. 30(1), pages 61-76, January.
    10. McColl-Kennedy, Janet R. & Patterson, Paul G. & Smith, Amy K. & Brady, Michael K., 2009. "Customer Rage Episodes: Emotions, Expressions and Behaviors," Journal of Retailing, Elsevier, vol. 85(2), pages 222-237.
    11. Verhagen, Tibert & Meents, Selmar, 2007. "A Framework for Developing Semantic Differentials in IS research: Assessing the Meaning of Electronic Marketplace Quality (EMQ)," Serie Research Memoranda 0016, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    12. Spash, Clive L., 2007. "Deliberative monetary valuation (DMV): Issues in combining economic and political processes to value environmental change," Ecological Economics, Elsevier, vol. 63(4), pages 690-699, September.
    13. Davide Calandra & Federico Lanzalonga, 2021. "Exploring social exchange theory in Italian cultural heritage. A case study on the Ordine Mauriziano Foundation?s Historical Archives," CONTABILIT? E CULTURA AZIENDALE, FrancoAngeli Editore, vol. 0(2), pages 55-76.
    14. Yi, Youjae & Gong, Taeshik, 2013. "Customer value co-creation behavior: Scale development and validation," Journal of Business Research, Elsevier, vol. 66(9), pages 1279-1284.
    15. Minjeong Kang & Taeshik Gong, 2019. "Dysfunctional customer behavior: conceptualization and empirical validation," Service Business, Springer;Pan-Pacific Business Association, vol. 13(4), pages 625-646, December.
    16. Ulrich J Frey & Frauke Pirscher, 2018. "Willingness to pay and moral stance: The case of farm animal welfare in Germany," PLOS ONE, Public Library of Science, vol. 13(8), pages 1-20, August.
    17. Richard T. Carson, 2011. "Contingent Valuation," Books, Edward Elgar Publishing, number 2489.
    18. Craig E. Landry & Andreas Lange & John A. List & Michael K. Price & Nicholas G. Rupp, 2006. "Toward an Understanding of the Economics of Charity: Evidence from a Field Experiment," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 121(2), pages 747-782.
    19. Lo, Alex Y. & Spash, Clive L., 2011. "Articulation of Plural Values in Deliberative Monetary Valuation: Beyond Preference Economisation and Moralisation," MPRA Paper 30002, University Library of Munich, Germany.
    20. Spash, Clive L. & Theine, Hendrik, 2016. "Voluntary Individual Carbon Trading," SRE-Discussion Papers 2016/04, WU Vienna University of Economics and Business.
      • Clive L. Spash & Hendrik Theine, 2016. "Voluntary Individual Carbon Trading," SRE-Disc sre-disc-2016_04, Institute for Multilevel Governance and Development, Department of Socioeconomics, Vienna University of Economics and Business.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2023:i:1:p:250-:d:1308400. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.