Teaching Marketing Research at the University Level—From Academic and Professional Perspectives
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- Bleier, Alexander & Goldfarb, Avi & Tucker, Catherine, 2020. "Consumer privacy and the future of data-based innovation and marketing," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 466-480.
- Meyerding, Stephan G.H. & Mehlhose, Clara M., 2020. "Can neuromarketing add value to the traditional marketing research? An exemplary experiment with functional near-infrared spectroscopy (fNIRS)," Journal of Business Research, Elsevier, vol. 107(C), pages 172-185.
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marketing research; higher education; evolution; university subject; professors; professionals; data; technology;All these keywords.
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