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The Transformative Potential of AI in Green Marketing Strategies

Author

Listed:
  • Karim Darban

    (University Hassan II [Casablanca])

  • Smail Kabbaj

    (UH2MC - Université Hassan II [Casablanca])

  • Mostafa El Jay

    (University Hassan II [Casablanca])

Abstract

This paper explores how AI can greatly enhance green marketing strategies by improving customer targeting, providing personalized recommendations, optimizing supply chains, and accurately forecasting market trends. And addresses the challenges associated with data quality, privacy concerns, biases in algorithms, and transparency issues that need to be overcome for responsible AI implementation. The paper suggests practical recommendations for policymakers to promote ethical and sustainable use of AI in green marketing. It emphasizes the importance of collaboration among businesses, policymakers, and researchers to ensure responsible AI adoption.

Suggested Citation

  • Karim Darban & Smail Kabbaj & Mostafa El Jay, 2023. "The Transformative Potential of AI in Green Marketing Strategies," Post-Print hal-04523586, HAL.
    • Handle: RePEc:hal:journl:hal-04523586
    Note: View the original document on HAL open archive server: https://hal.science/hal-04523586
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