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Challenges and Opportunities of Altasia: A National Benchmarking Assessment

Author

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  • Paul Hong

    (John B. and Lillian E. Neff College of Business and Innovation, The University of Toledo, Toledo, OH 43606, USA)

  • Hao-Wei Chen

    (John B. and Lillian E. Neff College of Business and Innovation, The University of Toledo, Toledo, OH 43606, USA)

  • Fred Ahrens

    (John B. and Lillian E. Neff College of Business and Innovation, The University of Toledo, Toledo, OH 43606, USA)

  • Young Soo Park

    (Department of Business and Leadership, Midwest University, Wentzville, MO 63385, USA)

  • Young Sik Cho

    (Department of International Commerce, Finance, and Investment, Kyung Hee University, Seoul 02447, Republic of Korea)

Abstract

As global pressures mount to diversify supply chain strategies beyond China, the concept of “Altasia” has emerged, encompassing 14 alternative countries. This study offers a comprehensive framework describing the historical context, driving factors, and theoretical underpinnings motivating the global shift away from China. Our research model delineates the strategic pathways employed by multinational corporations to navigate the decoupling process, particularly in identifying alternative manufacturing hubs across the Altasia region. This article critically examines the multifaceted challenges and opportunities inherent in Altasia as a collective entity comprising these 14 alternative countries. Furthermore, it explores the transformative implications of this paradigm shift on the broader global supply chain ecosystem. In conclusion, we highlight the forward-looking significance of these findings, shedding light on avenues for future research endeavors in this evolving landscape.

Suggested Citation

  • Paul Hong & Hao-Wei Chen & Fred Ahrens & Young Soo Park & Young Sik Cho, 2023. "Challenges and Opportunities of Altasia: A National Benchmarking Assessment," Sustainability, MDPI, vol. 15(19), pages 1-22, October.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:19:p:14507-:d:1254092
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