Impact of Environmental Concern, Emotional Appeals, and Attitude toward the Advertisement on the Intention to Buy Green Products: The Case of Younger Consumer Audiences
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- Tonia Ruppenthal, 2023. "Eye-Tracking Studies on Sustainable Food Consumption: A Systematic Literature Review," Sustainability, MDPI, vol. 15(23), pages 1-32, November.
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Keywords
green marketing; emotional appeals; environmental concern; green purchase intention; undergraduate students;All these keywords.
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