Green Marketing in the Digital Age: A Systematic Literature Review
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- Aayushi Badhwar & Saniyat Islam & Caroline Swee Lin Tan & Tarun Panwar & Stephen Wigley & Rajkishore Nayak, 2024. "Unraveling Green Marketing and Greenwashing: A Systematic Review in the Context of the Fashion and Textiles Industry," Sustainability, MDPI, vol. 16(7), pages 1-17, March.
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Keywords
digital marketing; green marketing; green products; environmental marketing; sustainable marketing; sustainability;All these keywords.
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