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A Study on the Experience Economy Examining a Robot Service in the Restaurant Industry Based on Demographic Characteristics

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  • Kyuhyeon Joo

    (The College of Hospitality and Tourism Management, Sejong University, Seoul 05006, Republic of Korea)

  • Heather M. Kim

    (The College of Hospitality and Tourism Management, Sejong University, Seoul 05006, Republic of Korea)

  • Jinsoo Hwang

    (The College of Hospitality and Tourism Management, Sejong University, Seoul 05006, Republic of Korea)

Abstract

The experience economy of service robots in the restaurant industry was researched in the present study. The dimensions of the experience economy, which include esthetics, entertainment, education, and escapism, were assessed based on customer demographics. Additionally, this study explored how the four sub-dimensions of the experience economy affects word-of-mouth intentions. The study analyzed 292 surveys. Significant differences in the experience economy were found in terms of gender, education, and monthly income, according to the statistical results. Lastly, the results of the regression analysis revealed that the experience economy’s sub-dimensions have a positive effect on word-of-mouth intentions. This is the first study to examine the experience economy of robot services, and thus, it provides theoretical contributions and practical suggestions for the restaurant industry.

Suggested Citation

  • Kyuhyeon Joo & Heather M. Kim & Jinsoo Hwang, 2023. "A Study on the Experience Economy Examining a Robot Service in the Restaurant Industry Based on Demographic Characteristics," Sustainability, MDPI, vol. 15(14), pages 1-15, July.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:14:p:10827-:d:1190819
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    References listed on IDEAS

    as
    1. Jinsoo Hwang & Heather Markham Kim & Kyuhyeon Joo & Muhammad Nawaz & Joonho Moon, 2022. "Travelers’ Perceived Value of Robot Services in the Airline Industry: Focusing on Demographic Characteristics," Sustainability, MDPI, vol. 14(23), pages 1-12, November.
    2. Min-Kyu Kwak & JeungSun Lee & Seong-Soo Cha, 2021. "Senior Consumer Motivations and Perceived Value of Robot Service Restaurants in Korea," Sustainability, MDPI, vol. 13(5), pages 1-15, March.
    3. Tamara Gajić & Filip Đoković & Ivana Blešić & Marko D. Petrović & Milan M. Radovanović & Dragan Vukolić & Marija Mandarić & Goran Dašić & Julia A. Syromiatnikova & Andrej Mićović, 2023. "Pandemic Boosts Prospects for Recovery of Rural Tourism in Serbia," Land, MDPI, vol. 12(3), pages 1-20, March.
    4. Kahneman, Daniel & Thaler, Richard H, 1991. "Economic Analysis and the Psychology of Utility: Applications to Compensation Policy," American Economic Review, American Economic Association, vol. 81(2), pages 341-346, May.
    5. Chang, Woojung & Kim, Kyoungmi (Kate), 2022. "Appropriate service robots in exchange and communal relationships," Journal of Business Research, Elsevier, vol. 141(C), pages 462-474.
    6. Jinsoo Hwang & Jawad Abbas & Kyuhyeon Joo & Seung-Woo Choo & Sunghyup Sean Hyun, 2022. "The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry," IJERPH, MDPI, vol. 19(6), pages 1-15, March.
    7. Kyung Hwa Seo & Jee Hye Lee, 2021. "The Emergence of Service Robots at Restaurants: Integrating Trust, Perceived Risk, and Satisfaction," Sustainability, MDPI, vol. 13(8), pages 1-16, April.
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