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Employer Branding as a Talent Management Tool: A Systematic Literature Revision

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  • Isabel Reis

    (CEFAGE, Universidade de Évora e ISLA Santarém, 7000-809 Évora, Portugal)

  • Maria José Sousa

    (Business Research Unit, Instituto Universitário de Lisboa, 1649-026 Lisbon, Portugal)

  • Andreia Dionísio

    (Management Department, CEFAGE, Universidade de Évora, 7000-809 Évora, Portugal)

Abstract

The aim of this paper is to present a systematic literature revision (SLR) that shows the relationship between the concept of employer branding (EB) and talent management (TM). Based on the EB model proposed by Backhaus and Tikoo in 2004, and the macro-contingent model for talent management introduced in 2019 by King and Vaiman, we intend both to analyse the theory correlating the EB concept and TM, and to identify TM dimensions that are reflected on the EB concept. A systematic literature revision was carried out using the Preferred Reporting Items for Systematic Reviews (PRISMA) protocol in order to identify and sum up the most relevant studies of the last 10 years concerning these topics. Findings show that scientific literature on the subject grew considerably in the last four years, reflecting the rising concern over the creation of an employer brand at the organisational level. EB explores talent attraction and retention particularly, though, unexpectedly, is also becoming a concept explored by nations to attract a qualified workforce. Analysing selected articles, we may conclude that EB is clearly considered as a tool within the largest process of talent management.

Suggested Citation

  • Isabel Reis & Maria José Sousa & Andreia Dionísio, 2021. "Employer Branding as a Talent Management Tool: A Systematic Literature Revision," Sustainability, MDPI, vol. 13(19), pages 1-22, September.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:19:p:10698-:d:643749
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    References listed on IDEAS

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    2. Lea Gregorka & Susana Silva & Cândida Silva, 2020. "Employer Branding Practices Amongst the Most Attractive Employers of IT and Engineering Sector," International Journal of Human Capital and Information Technology Professionals (IJHCITP), IGI Global, vol. 11(1), pages 1-16, January.
    3. Patrícia Alves & Vasco Santos & Isabel Reis & Filipa Martinho & Domingos Martinho & Marta Correia Sampaio & Maria José Sousa & Manuel Au-Yong-Oliveira, 2020. "Strategic Talent Management: The Impact of Employer Branding on the Affective Commitment of Employees," Sustainability, MDPI, vol. 12(23), pages 1-21, November.
    4. David Moher & Alessandro Liberati & Jennifer Tetzlaff & Douglas G Altman & The PRISMA Group, 2009. "Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement," PLOS Medicine, Public Library of Science, vol. 6(7), pages 1-6, July.
    5. Baum, Matthias & Kabst, Rüdiger, 2013. "How to attract applicants in the Atlantic versus the Asia-Pacific region? A cross-national analysis on China, India, Germany, and Hungary," Journal of World Business, Elsevier, vol. 48(2), pages 175-185.
    6. Behrends, Thomas & Baur, Maren & Zierke, Larissa, 2020. "Much Ado About Little: A Critical Review of the Employer Branding Concept," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 31(1), pages 1-30.
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    Cited by:

    1. Umma Nusrat Urme, 2023. "The Impact of Talent Management Strategies on Employee Retention," International Journal of Science and Business, IJSAB International, vol. 28(1), pages 127-146.
    2. Lung-Hsin Lin & Kung-Jeng Wang, 2022. "Talent Retention of New Generations for Sustainable Employment Relationships in Work 4.0 Era—Assessment by Fuzzy Delphi Method," Sustainability, MDPI, vol. 14(18), pages 1-18, September.
    3. Fida Hassanein & Hale Özgit, 2022. "Sustaining Human Resources through Talent Management Strategies and Employee Engagement in the Middle East Hotel Industry," Sustainability, MDPI, vol. 14(22), pages 1-19, November.
    4. Xinyue Wang & Nor Asiah Binti Omar, 2023. "Nexus between Brand Love, Loyalty, Affective Commitment and Positive Word of Mouth: In the Context of Social Identity Theory," Sustainability, MDPI, vol. 15(4), pages 1-12, February.
    5. Ionica Oncioiu & Emanuela Anton & Ana Maria Ifrim & Diana Andreea Mândricel, 2022. "The Influence of Social Networks on the Digital Recruitment of Human Resources: An Empirical Study in the Tourism Sector," Sustainability, MDPI, vol. 14(6), pages 1-14, March.
    6. Manuel Au-Yong-Oliveira & Maria José Sousa, 2022. "Sustainable Marketing and Strategy," Sustainability, MDPI, vol. 14(6), pages 1-3, March.
    7. Nur Lyana Baharin & Beni Widarman Yus Kelana & Lim Sanny & Poh-Chuin Teo & Theresa C. F. Ho & Mohd Khairuddin Ramliy, 2023. "The Mediating Effect of Emotional Intelligence on the Relationship between Talent Management Practices and Leadership Skills in Malaysian GLCs," Sustainability, MDPI, vol. 15(13), pages 1-17, July.

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